Yuhan Zhang

Beijing Technology and Business University

No. 11/33, Fucheng Road, Haidian District

Liangxiang

Beijing, 102488

China

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Engagement that Sells: Influencer Video Advertising on TikTok

Number of pages: 83 Posted: 30 Mar 2021 Last Revised: 18 Aug 2023
Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
Harvard University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Beijing Technology and Business University
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Influencer Advertising, Video Advertising, Entertainment Commerce, Creator Economy, Sales Conversion, Incentive Alignment, Computer Vision, TikTok