Rui Zhu

Rice University

6100 South Main Street

Houston, TX 7705-1892

United States

SCHOLARLY PAPERS

2

DOWNLOADS

613

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Does Online Community Participation Foster Risky Financial Behavior?

Zhu, J. R., Dholakia, U., Chen, X. & Algesheimer, R. (2011): Does Online Community Participation Foster Risky Financial Behavior? Journal of Marketing Research, 49 (3), 394-407. (IF=3.099/2009; NCSI=0; NCGS=0).
Number of pages: 47 Posted: 14 Sep 2011 Last Revised: 20 Apr 2018
Rice University, Rice University - Jesse H. Jones Graduate School of Business, University of British Columbia (UBC) - Sauder School of Business and University of Zurich
Downloads 613 (48,921)
Citation 3

Abstract:

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Online Community Participation, Risk Preferences, Risky Financial Behavior

2.

Buyers Versus Sellers: How They Differ in Their Responses to Framed Outcomes

Posted: 11 Apr 2005
Ashwani Monga and Rui Zhu
University of South Carolina and Rice University

Abstract:

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Buyer, Seller, Framing, Regulatory focus, Motivation