Steven Seggie

ESSEC Business School - Marketing Department

France

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

Why and When to Launch New Products During a Recession: An Empirical Investigation of the U.K. FMCG Industry and the U.S. Automobile Industry.

Northeastern U. D’Amore-McKim School of Business Research Paper No. 4293497
Number of pages: 54 Posted: 19 Dec 2022
M. Berk Talay, Koen Pauwels and Steven Seggie
University of Massachusetts Lowell, Northeastern University - D’Amore-McKim School of Business and ESSEC Business School - Marketing Department
Downloads 160 (344,304)

Abstract:

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new product launch, recession, business cycles, fast moving consumer goods, automobile industry