Steven Seggie

ESSEC Business School - Marketing Department

France

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Why and When to Launch New Products During a Recession: An Empirical Investigation of the U.K. FMCG Industry and the U.S. Automobile Industry.

Number of pages: 54 Posted: 19 Dec 2022

M. Berk Talay, Koen Pauwels and Steven Seggie

University of Massachusetts Lowell, Northeastern University - D’Amore-McKim School of Business and ESSEC Business School - Marketing Department

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