Yuri Seo

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

SCHOLARLY PAPERS

32

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Scholarly Papers (32)

1.

Luxury Customization and Self-authenticity: Implications for Consumer Wellbeing

Journal of Business Research, 141, 243-252. DOI: 10.1016/j.jbusres.2021.12.024., The University of Auckland Business School Research Paper Series
Posted: 12 Apr 2022
Yonsei University, University of Auckland Business School, University of Queensland and Yonsei University

Abstract:

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Luxury brand, Customization, Well-being, Self-authenticity

2.

Sharing Luxury Possessions in the Age of Digital Experience Economy: Consumption Type and Psychological Entitlement

Journal of Business Research, 142, 875-885.DOI:10.1016/j.jbusres.2022.01.005., The University of Auckland Business School Research Paper Series
Posted: 06 Apr 2022
University of Canterbury, University of Auckland Business School, Jilin University, Independent, University of Queensland and University of Auckland Business School

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Luxury, Sharing on social media, Material purchases, Entitlement, Experiential Purchase

3.

Digital Transformation and Advertising: Insights from the 2020 ICAMA-KAS Conference

International Journal of Advertising, DOI: 10.1080/02650487.2021.2000180, The University of Auckland Business School Research Paper Series
Posted: 01 Mar 2022
Yuri Seo and Jong-Ho Lee
University of Auckland Business School and Korea University Business School

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4.

Playing Games: Advancing Research on Online and Mobile Gaming Consumption

Internet Research, Volume 29(Issue 2), 289-292. doi:10.1108/intr-04-2019-542, The University of Auckland Business School Research Paper Series
Posted: 13 Dec 2021
University of Auckland Business School, Department of Marketing, University of Adelaide Business School and affiliation not provided to SSRN

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5.

The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level

Journal of Advertising, 1-16. doi:10.1080/00913367.2021.1921633, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Felix Septianto, Yuri Seo and Fang Zhao
University of Queensland, University of Auckland Business School and Jilin University

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6.

Religion as a Field of Transcultural Practices in Multicultural Marketplaces

Journal of Business Research, 91, 317-325. https://doi.org/10.1016/j.jbusres.2017.07.022 , The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
affiliation not provided to SSRN, University of Auckland Business School and affiliation not provided to SSRN

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Religion, Transculturality, Multicultural marketplaces, Acculturation

7.

Trolling in Online Communities: A Practice-Based Theoretical Perspective

The Information Society, 34:1, 15-26, DOI: 10.1080/01972243.2017.1391909, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Angela Cruz, Yuri Seo and Mathew Rex
affiliation not provided to SSRN, University of Auckland Business School and affiliation not provided to SSRN

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Anti-social behavior, community management, online communities, online trolling, practice theory, social media

8.

Constructing a Typology of Luxury Brand Consumption Practices

Journal of Business Research, 99, 414-421. https://doi.org/10.1016/j.jbusres.2017.09.019, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Yuri Seo and Margo Buchanan-Oliver
University of Auckland Business School and affiliation not provided to SSRN

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Brands, Luxury, Social practices, Meaning construction, ZMET

9.

Awe in Advertising: The Mediating Role of an Abstract Mindset

Journal of Advertising, 1-15. doi:10.1080/00913367.2021.1931578, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
University of Queensland, University of Auckland Business School, affiliation not provided to SSRN and Jilin University

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10.

David and Goliath: When and Why Micro-Influencers are More Persuasive than Mega-Influencers

Journal of Advertising, 1-19. doi:10.1080/00913367.2021.1980470, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Sungkyunkwan University, The University of Auckland, The University of Auckland, University of Queensland and University of Auckland Business School

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11.

The Role of Implicit Theories in Motivating Donations in Response to Threat-Based Awe

Journal of Public Policy & Marketing, 074391562110422. doi:10.1177/07439156211042281, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
University of Queensland, University of Auckland Business School and affiliation not provided to SSRN

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threat-based awe, implicit theories, disaster relief, prosocial behavior

12.

The Role of Cultural Congruence in the Art Infusion Effect

Journal of Consumer Psychology, doi:10.1002/jcpy.1248, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Yuri Seo, Felix Septianto and Eunju Ko
University of Auckland Business School, University of Queensland and Yonsei University

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13.

An Evolutionary Perspective on Risk Taking in Tourism

Journal of Travel Research, 58(8), 1235-1248. doi:10.1177/0047287518807579, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Jungkeun Kim and Yuri Seo
Auckland University of Technology and University of Auckland Business School

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travel destination, evolution-based theorizing, mating, risk-taking, gender

14.

Proud Volunteers: The Role of Self- and Vicarious-Pride in Promoting Volunteering

Marketing Letters, 29(4), 501-519. doi:10.1007/s11002-018-9472-7, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
University of Queensland, Curtin University, University of Auckland Business School and Universiti Utara Malaysia

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Pride, Vicarious, Volunteering, Mindset

15.

Matching Luxury Brand Appeals with Attitude Functions on Social Media Across Cultures

Journal of Business Research, 117, 520-528. doi:10.1016/j.jbusres.2018.10.003, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Dongguk University, University of Auckland Business School, University of Vienna - Faculty of Business, Economics, and Statistics and Bryant University

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Construal level and cultural context, Functional attitudes, Luxury brands, Social media advertising

16.

Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

Journal of Advertising, 47(1), 1-13. doi:10.1080/00913367.2017.1405752, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
University of Auckland Business School, Dongguk University, Dongguk University and Bryant University

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17.

Consumer Experiences of Virtual Reality: Insights from VR Luxury Brand Fashion Shows

Journal of Business Research, 130, 517-524. doi:10.1016/j.jbusres.2019.10.038, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Jaesuk Jung, Jihye Yu, Yuri Seo and Eunju Ko
Yonsei University, Yonsei University, University of Auckland Business School and Yonsei University

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Virtual reality, Fashion industry, Consumer experiences, Luxury brands

18.

Cultural Globalization from the Periphery: Translation Practices of English-Speaking K-Pop Fans

Journal of Consumer Culture, 21(3), 638-659. doi:10.1177/1469540519846215, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Angela Cruz, Yuri Seo and Itir Binay
affiliation not provided to SSRN, University of Auckland Business School and Monash University

Abstract:

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Cultural globalization, center-periphery dynamics, paratextual translation, popular culture, translation theory, K-pop

19.

In “Likes” We Trust: Likes, Disclosures and Firm-Serving Motives on Social Media

European Journal of Marketing, 53(10), 2173-2192. doi:10.1108/ejm-11-2017-0883, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
University of Auckland Business School, Auckland University of Technology, Dongguk University and Dongguk University

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Advertising effectiveness, Advertising credibility

20.

Fashioning Organics: Wellbeing, Sustainability, and Status Consumption Practices

Journal of Business Research, 117, 664-671. doi:10.1016/j.jbusres.2019.01.005, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
University of Auckland Business School, University of Auckland Business School, Yonsei University, affiliation not provided to SSRN and Yonsei University

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Sustainable food consumption, Luxury, Organic food, Sustainable fashion, Social practices

21.

Transformational Effects of Social Media Lurking Practices on Luxury Consumption

Journal of Business Research, 116, 514-521. doi:10.1016/j.jbusres.2019.09.010, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
ESCP Europe Business School, University of Auckland Business School and ESCP Business School

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Lurking, Digital virtual consumptionm, Unconventional luxury consumption, Visual social media

22.

Complaining Practices on Social Media in Tourism: A Value Co-Creation and Co-Destruction Perspective

Tourism Management, 73, 35-45. doi:10.1016/j.tourman.2019.01.017, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Rebecca Dolan, Yuri Seo and Joya Kemper
Department of Marketing, University of Adelaide Business School, University of Auckland Business School and University of Canterbury

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Value co-creation, Value co-destruction, Complaining, Practice theory, Social media

23.

Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea

Journal of Advertising, 48(5), 1-17. doi:10.1080/00913367.2019.1663320, The University of Auckland Business School Research Paper Series
Posted: 09 Dec 2021
University of Auckland Business School, University of Auckland Business School, Dongguk University and Bryant University

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24.

Moral Effects of Physical Cleansing and Pro-Environmental Hotel Choices

Journal of Travel Research, 14 pages. doi:10.1177/0047287519872821, The University of Auckland Business School Research Paper Series
Posted: 09 Dec 2021
Auckland University of Technology, University of Auckland Business School, Auckland University of Technology, University of Auckland Business School, Auckland University of Technology and Jilin University

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embodied cognition, hotel choices, physical cleansing, pro-environmental choice

25.

It is All in the Mind(Set)! Matching Mindsets and Luxury Tourism

Journal of Travel Research, 60(1), 184-196. doi:10.1177/0047287519888280, The University of Auckland Business School Research Paper Series
Posted: 09 Dec 2021
Yuri Seo, DongWoo Ko and Jungkeun Kim
University of Auckland Business School, Hankuk University of Foreign Studies and Auckland University of Technology

Abstract:

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luxury hotels, mindset, implicit-self, advertising features, information, language

26.

The Allure of Starting Afresh: the Effects of Mortality-Related Sadness on the Effectiveness of Fresh Start Appeals

The University of Auckland Business School Research Paper Series, 2020, European Journal of Marketing, online first, 26 pages. doi:10.1108/EJM-06-2019-0546
Posted: 09 Dec 2021
University of Queensland, The University of Auckland, University of Auckland Business School and Jilin University

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Sadness, Implicit theories, Fresh start, Irretrievable loss, Affect regulation

27.

'012012 or 111000': Preference for Consumption Pattern-Seeking

The University of Auckland Business School Research Paper Series, European Journal of Marketing, Vol. 54 No. 9, pp. 2171-2194. https://doi.org/10.1108/EJM-03-2019-0224
Posted: 08 Dec 2021
Auckland University of Technology, Auckland University of Technology, University of Otago - Department of Marketing, Auckland University of Technology and University of Auckland Business School

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Decision-making, Food consumption, Consumer preference, Pattern seeking, Repeated choices

28.

Photo Taking Paradox: Contrasting Effects of Photo Taking on Travel Satisfaction and Revisit Intention

The University of Auckland Business School Research Paper Series, Forthcoming, Journal of Travel Research, 60(4), 833-845. doi:10.1177/0047287520912334, 2020
Posted: 08 Dec 2021
Dongguk University,, Auckland University of Technology, Auckland University of Technology, University of Auckland Business School and Ulsan National Institute of Science and Technology

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photography, revisit intention, experiences, enjoyment, reengagement

29.

Cultural Globalization and Young Korean Women's Acculturative Labor: K-Beauty as Hegemonic Hybridity

International Journal of Cultural Studies, 23(4), 600-618. doi:10.1177/1367877920907604, The University of Auckland Business School Research Paper Series
Posted: 07 Dec 2021
University of Auckland Business School, affiliation not provided to SSRN and University of Auckland Business School

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beauty, cultural globalization, gender, hegemony, hybridity, K-pop

30.

Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands

Journal of Business Ethics, 169(2), 211-224. doi:10.1007/s10551-020-04484-7, The University of Auckland Business School Research Paper Series
Posted: 07 Dec 2021
University of Queensland, University of Auckland Business School and University of Auckland Business School

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Sustainability, Luxury, Sustainable luxury, Online sharing intentions, Evolutionary psychology, Functional emotions

31.

Authenticity and Exclusivity Appeals in Luxury Advertising: The Role of Promotion and Prevention Pride

European Journal of Marketing, Vol. 54 No. 6, pp. 1305-1323. https://doi.org/10.1108/EJM-10-2018-0690, The University of Auckland Business School Research Paper Series
Posted: 07 Dec 2021
University of Queensland, University of Auckland Business School, Curtin University and Jilin University

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Authenticity, Prevention focus, Promotion focus, Pride, Luxury advertising, Exclusivity

32.

Mindfulness and Pro-Environmental Hotel Preference

Annals of Tourism Research, 90, https://doi.org/10.1016/j.annals.2021.103263 , The University of Auckland Business School Research Paper Series
Posted: 18 Nov 2021
University of Auckland Business School, Auckland University of Technology, Auckland University of Technology, University of Auckland Business School and University of Auckland Business School

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Mindful travel, Mindfulness, Pro-environmental hotels, Pro-environmental behavior, Eco-label certifications, Materialism