Gerald Häubl

University of Alberta - Department of Marketing, Business Economics & Law

Professor

Edmonton, Alberta T6G 2R6

Canada

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 18,871

SSRN RANKINGS

Top 18,871

in Total Papers Downloads

2,022

CITATIONS
Rank 9,793

SSRN RANKINGS

Top 9,793

in Total Papers Citations

44

Scholarly Papers (15)

1.

Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice

Journal of Consumer Research, Vol. 34, No. 1, 2007
Number of pages: 42 Posted: 21 Feb 2007
Kyle B. Murray and Gerald Häubl
University of Alberta - Department of Marketing, Business Economics & Law and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 302 (70,100)
Citation 8

Abstract:

consumer choice, judgment and decision making, learning, habit, skill, goals

2.

"Double Agents": Assessing the Role of Electronic Product Recommendation Systems

Number of pages: 20 Posted: 21 Feb 2007
Gerald Häubl and Kyle B. Murray
University of Alberta - Department of Marketing, Business Economics & Law and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 280 (62,782)
Citation 1

Abstract:

recommendation agents, recommender systems, electronic commerce, e-commerce, consumer choice, judgment and decision making

3.

Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents

Journal of Consumer Psychology, Volume 13, Issues 1-2, 2003, Pages 75-91, Consumers in Cyberspace, University of Alberta School of Business Research Paper No. 2013-759
Number of pages: 55 Posted: 21 Feb 2007 Last Revised: 25 Jul 2013
Gerald Häubl and Kyle B. Murray
University of Alberta - Department of Marketing, Business Economics & Law and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 184 (92,391)
Citation 9

Abstract:

preference construction, recommendation agents, recommender systems, consumer choice, judgment and decision making

4.

An Extended Random Coefficients Model, with Application to Metric Conjoint Analysis

Review of Marketing Science WP No. 2001422
Number of pages: 58 Posted: 07 May 2002
Terry Elrod and Gerald Häubl
affiliation not provided to SSRN and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 168 (143,986)
Citation 1

Abstract:

5.

Aspects of Endowment: A Query Theory of Value Construction

Journal of Experimental Psychology: Learning, Memory, and Cognition, Vol. 33, No. 3, pp. 461-474
Number of pages: 14 Posted: 07 Jan 2009
Eric J. Johnson, Gerald Häubl and Anat Keinan
Columbia Business School - Marketing, University of Alberta - Department of Marketing, Business Economics & Law and Harvard Business School
Downloads 137 (160,418)
Citation 17

Abstract:

decision making, preference construction, loss aversion, endowment effect

6.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, Stanford Graduate School of Business, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 132 (150,988)

Abstract:

7.

Freedom of Choice, Ease of Use, and the Formation of Interface Preferences

MIS Quarterly, Vol. 35, No. 4, p. 955, December 2011, University of Alberta School of Business Research Paper No. 2013-747
Number of pages: 69 Posted: 27 Oct 2010 Last Revised: 25 Jul 2013
Kyle B. Murray and Gerald Häubl
University of Alberta - Department of Marketing, Business Economics & Law and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 96 (159,490)

Abstract:

Interface Preferences, Ease of Use, Usability, User Skills, Consumer Choice, Psychological Reactance, Human Capital, User Based Learning, Psychological Theory

8.

Optimal Reverse-Pricing Mechanisms

Number of pages: 34 Posted: 02 Apr 2010
Martin Spann, Robert Zeithammer and Gerald Häubl
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management), University of California, Los Angeles (UCLA) - Anderson School of Management and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 86 (234,265)
Citation 1

Abstract:

reverse pricing, name-your-own-price, analytical modeling, e-commerce

9.

Act 2.0: The Next Generation of Assistive Consumer Technology Research

Internet Research, Vol. 20, Iss: 3, pp. 232-254, University of Alberta School of Business Research Paper No. 2013-749
Number of pages: 28 Posted: 26 Apr 2010 Last Revised: 05 Sep 2014
Kyle B. Murray, Jianping Liang and Gerald Häubl
University of Alberta - Department of Marketing, Business Economics & Law, Sun Yat-Sen University and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 57 (297,444)
Citation 1

Abstract:

Assistive Consumer Technology, Recommendation Systems, Consumer Decision Making, Personalization, Intelligent E-Services, Multi-Agent Systems

10.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Tuck School of Business at Dartmouth, Columbia Business School - Marketing, University of Notre Dame - Department of Marketing and Cornell University
Downloads 47 (287,910)

Abstract:

Choice, Restrictions, Constraints

11.

Skill Acquisition and Interface Loyalty: A Human Capital Perspective

Magazine Communications of the ACM - Mobile Computing Opportunities and Challenges CACM Homepage Archive, Volume 46, Issue 12, December 2003, pp. 272-278 , University of Alberta School of Business Research Paper No. 2013-761
Number of pages: 13 Posted: 21 Feb 2007 Last Revised: 25 Jul 2013
Kyle B. Murray and Gerald Häubl
University of Alberta - Department of Marketing, Business Economics & Law and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 44 (327,476)
Citation 3

Abstract:

consumer choice, learning, habit, ease of use, judgment and decision making

12.

Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search

Netspar Discussion Paper No. 06/2009 - 052
Number of pages: 47 Posted: 30 Mar 2010
University of Alberta - Department of Marketing, Business Economics & Law, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 37 (345,765)
Citation 1

Abstract:

search behavior, consumer product search, decision making, behavioral decision theory, consumer behavior

13.

Personalization Without Interrogation: Towards More Effective Interactions between Consumers and Feature-Based Recommendation Agents

Journal of Interactive Marketing, Vol. 23, No. 2, pp. 138-146, 2009
Number of pages: 29 Posted: 15 Jun 2009
Kyle B. Murray and Gerald Häubl
University of Alberta - Department of Marketing, Business Economics & Law and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 33 (336,316)
Citation 2

Abstract:

recommendation agents, consumer decision making

14.

Self-Regulatory Strength and Consumers’ Relinquishment of Decision Control: When Less Effortful Decisions are More Resource Depleting

Journal of Marketing Research, Volume 48, Number 2, April 2011, Netspar Discussion Paper No. 07/2010-067, University of Alberta School of Business Research Paper No. 2013-746
Number of pages: 48 Posted: 01 Dec 2010 Last Revised: 25 Jul 2013
Murat Usta and Gerald Häubl
University of Alberta and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 30 (348,952)

Abstract:

consumer decision making, decision assistance, surrogates, self-regulation, relinquishment of control, self-esteem, ego threat, self-affirmation, free will

15.

To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions

Journal of Marketing, Vol. 74, No. 4, pp. 110-124, 2010
Posted: 23 Jul 2010
Peter T. L. Popkowski Leszczyc and Gerald Häubl
University of Alberta - Department of Marketing, Business Economics & Law and University of Alberta - Department of Marketing, Business Economics & Law

Abstract:

Auctions, Bundling, Complementarity