Mu Xia

Santa Clara University - Operations and Management Information Systems

500 El Camino Real

Santa Clara, CA 95053

United States

  • Santa Clara University - Operations and Management Information Systems

    • Email
    • Tel: 408-554-4052
SCHOLARLY PAPERS

3

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709

TOTAL CITATIONS

6

Scholarly Papers (3)

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1.

To Continue Sharing or Not to Continue Sharing? – An Empirical Analysis of User Decision in Peer-to-Peer Sharing Networks

Information Systems Research, 23(1), March 2012, pp. 247-259.
Number of pages: 32 Posted: 07 Nov 2007 Last Revised: 07 Nov 2012
Mu Xia, Yun Huang, Yun Huang, Wenjing Duan and Andrew B. Whinston
Santa Clara University - Operations and Management Information Systems, Northwestern University - Department of Industrial Engineering and Management SciencesUniversity of Texas at Austin - Department of Information, Risk and Operations Management, George Washington University - School of Business and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 526 (107,581)
Citation 6

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Online sharing community, implicit community, IRC, voluntary contribution, music sharing

2.

Unravel the Drivers of Online Sharing Communities: An Empirical Investigation

McCombs Research Paper Series No. IROM-09-06
Number of pages: 35 Posted: 09 Oct 2006
Mu Xia, Wenjing Duan, Yun Huang, Yun Huang and Andrew B. Whinston
Santa Clara University - Operations and Management Information Systems, George Washington University - School of Business, Northwestern University - Department of Industrial Engineering and Management SciencesUniversity of Texas at Austin - Department of Information, Risk and Operations Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 183 (328,812)

Abstract:

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sharing community, sustainability, network externality, free-riding

3.

From Minnow to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games

International Journal of Electronic Commerce, 2015, 20-2, 177-207
Posted: 14 Apr 2017
Savannah Wei Shi, Mu Xia, Yun Huang and Yun Huang
Santa Clara University, Santa Clara University - Operations and Management Information Systems and Northwestern University - Department of Industrial Engineering and Management SciencesUniversity of Texas at Austin - Department of Information, Risk and Operations Management

Abstract:

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freemium, Customer retention, in-app purchase, online social games, purchase behavior, social dynamics