Clarice Zhao

McGill University - Desautels Faculty of Management

Assistant Professor

1001 Sherbrooke St W

Montreal, Quebec h3A 1G5

SCHOLARLY PAPERS

4

DOWNLOADS

1,429

TOTAL CITATIONS

6

Scholarly Papers (4)

1.

A Neuro-Autopilot Theory of Habit: Evidence from Canned Tuna

Rotman School of Management Working Paper No. 4130496
Number of pages: 40 Posted: 14 Jun 2022 Last Revised: 07 Sep 2022
University of Toronto, McGill University - Desautels Faculty of Management, University of Toronto, University of Toronto - Rotman School of Management and California Institute of Technology (Caltech) - Division of the Humanities and Social Sciences
Downloads 500 (119,181)
Citation 4

Abstract:

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2.

Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market

Number of pages: 41 Posted: 12 May 2021 Last Revised: 01 Dec 2024
Xiaolin Li, Mengze Shi and Clarice Zhao
LSE- Department of Management, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and McGill University - Desautels Faculty of Management
Downloads 354 (177,648)
Citation 1

Abstract:

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Mass Creativity, Quantity-Based Commission Plan, Platform-Based Markets, Complementarity

3.

Integrating Neuro-Psychological Habit Research into Consumer Choice Models

The Wharton School Research Paper
Number of pages: 51 Posted: 06 Jun 2024
University of Toronto, University of Michigan Ross School of Business, University of Pennsylvania - The Wharton School, Johns Hopkins University - Carey Business School, University of California, San Diego (UCSD) - Rady School of Management, University of California, Berkeley, McGill University - Desautels Faculty of Management, University of Surrey - Department of Psychology, University of Amsterdam - Faculty of Social and Behavioral Sciences, California Institute of Technology - Department of Humanities and Social Sciences, Johns Hopkins University - Carey Business School, Olin School - Washington University in St. Louis, University of Toronto, University of Toronto - Rotman School of Management, University of Vermont, University of Southern California and California Institute of Technology (Caltech) - Division of the Humanities and Social Sciences
Downloads 315 (201,339)

Abstract:

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Habits, Consumer Choice Behavior, Learning, Attention, Automaticity, Inertia, Persistence

4.

An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content

HKUST Business School Research Paper No. 2023-123
Number of pages: 41 Posted: 04 Jul 2023 Last Revised: 22 Sep 2023
Clarice Zhao, Nitin Mehta and Mengze Shi
McGill University - Desautels Faculty of Management, University of Toronto - Rotman School of Management and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 260 (248,733)
Citation 1

Abstract:

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release strategy, serialized content, digital platform