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Wei Shi Lim
National University of Singapore
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1.
Adopting Cost Transparency as a Marketing Strategy: Analytical and Experimental Exploration
Number of pages: 46
Posted: 11 Oct 2018
Wei Shi Lim,
Vincent Mak
,
Christopher S. Tang
and
Raghabendra P. KC
National University of Singapore, University of Cambridge - Cambridge Judge Business School, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area and University of Cambridge - Cambridge Judge Business School
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