Wei Shi Lim

National University of Singapore

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Singapore

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Adopting Cost Transparency as a Marketing Strategy: Analytical and Experimental Exploration

Number of pages: 46 Posted: 11 Oct 2018
National University of Singapore, University of Cambridge - Cambridge Judge Business School, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area and University of Cambridge - Cambridge Judge Business School
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