Sotires Pagiavlas

The Pennsylvania State University

Assistant Professor of Marketing

427 Business Building

University Park, PA Pennsylvania 16802

United States

http://https://directory.smeal.psu.edu/spp5669

  • The Pennsylvania State University

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Scholarly Papers (1)

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Regulating Product Recall Compliance in the Digital Age: Evidence from the 'Safe Car Save Lives' Campaign

Journal of Marketing, Forthcoming
Number of pages: 64 Posted: 25 May 2021 Last Revised: 15 Jul 2021
Sotires Pagiavlas, Kartik Kalaignanam, Manpreet Gill and Paul D. Bliese
The Pennsylvania State University, Moore School of Business (University of South Carolina), University of South Carolina - Department of Marketing and University of South Carolina - Darla Moore School of Business
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Abstract:

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Regulation, Product Recalls, Digital Marketing Campaign, Public Policy, Natural Experiment