Prasad A. Naik

University of California, Davis

One Shields Avenue

Apt 153

Davis, CA 95616

United States

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 17,138

SSRN RANKINGS

Top 17,138

in Total Papers Downloads

2,921

SSRN CITATIONS
Rank 15,866

SSRN RANKINGS

Top 15,866

in Total Papers Citations

10

CROSSREF CITATIONS

46

Scholarly Papers (13)

1.

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of Interactive Marketing, Vol. 24, pp. 111-120, 2010, Mays Business School Research Paper
Number of pages: 10 Posted: 17 May 2012
Texas A&M University - Mays Business School, affiliation not provided to SSRN, Florida State University and University of California, Davis
Downloads 919 (25,569)
Citation 1

Abstract:

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Mobile marketing, Retailing, Interactivity, Wireless, Strategy, Marketing communications

2.

Building Brand Awareness in Dynamic Oligopoly Markets

Management Science, Vol. 54, No. 1, pp. 129-138, January 2008
Number of pages: 22 Posted: 06 Feb 2008 Last Revised: 08 May 2014
Prasad A. Naik, Ashutosh Prasad and Suresh Sethi
University of California, Davis, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 778 (32,275)
Citation 1

Abstract:

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marketing, competitive strategy, advertising, media, Kalman filter, dynamic games, differential games, Nash equilibrium, Optimal control, Sethi model, Feedback Nash, competative advertising model, car companies data from Italy

3.

Markov-Switching Model Selection Using Kullback-Leibler Divergence

UC Davis Agricultural and Resource Economics Working Paper No. 05-001
Number of pages: 43 Posted: 02 May 2005
Aaron Smith, Prasad A. Naik and Chih-Ling Tsai
University of California, Davis - Department of Agricultural and Resource Economics, University of California, Davis and University of California, Davis - Graduate School of Management
Downloads 226 (140,710)
Citation 8

Abstract:

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Advertising effectiveness, business cycles, EM algorithm, hidden Markov models, information criterion, Markov-switching regression

4.

Spatiotemporal Allocation of Advertising Budgets

Number of pages: 53 Posted: 28 Jun 2011
Ashwin Aravindakshan, Kay Peters and Prasad A. Naik
University of California, Davis, University of Hamburg - Institute for Marketing and Media and University of California, Davis
Downloads 203 (155,765)
Citation 1

Abstract:

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Advertising, Budget Allocation, Spatiotemporal Model, Optimal Allocation, Neighborhood Effects, Spatial Dependence, Spatial Heterogeneity

5.

Optimal Control of an Oligopoly Model of Advertising

Proceedings of the 13th IFAC Symposium on Information Control Problems in Manufacturing, INCOM 2009, UC Davis Graduate School of Management Research Paper No. 11-09
Number of pages: 7 Posted: 13 Apr 2009
Ashutosh Prasad, Suresh Sethi and Prasad A. Naik
University of California, Riverside (UCR), University of Texas at Dallas - Naveen Jindal School of Management and University of California, Davis
Downloads 199 (158,735)

Abstract:

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Sethi model, advertising, dynamic games, game theory, differential games, optimal control, close-loop Nash equilibrium, oligopoly, Feedback Nash equilibrium

6.

Perils of Using OLS to Estimate Multimedia Communications Effects

Journal of Advertising Research, September 2007
Number of pages: 13 Posted: 25 May 2008
Prasad A. Naik, Don Schultz and Shuba Srinivasan
University of California, Davis, Northwestern University - Integrated Marketing Communications Program and Boston University - Questrom School of Business
Downloads 172 (180,974)

Abstract:

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advertising, multimedia communication, OLS, Wiener-Kalman filtering

7.

Choice Models and Customer Relationship Management

Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of pages: 13 Posted: 12 Feb 2014
Rice University, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of California, Davis, Dartmouth College - Tuck School of Business, Carnegie Mellon University - David A. Tepper School of Business, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Virginia - Darden School of Business
Downloads 124 (236,446)

Abstract:

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customer relationship management, direct marketing

Optimal Advertising When Envisioning a Product-Harm Crisis

Number of pages: 42 Posted: 19 Jul 2011
Olivier Rubel, Prasad A. Naik and Shuba Srinivasan
University of California, Davis - Graduate School of Management, University of California, Davis and Boston University - Questrom School of Business
Downloads 123 (238,798)
Citation 3

Abstract:

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Product Harm Crisis, Optimal Advertising, Stochastic Optimal Control, Random Stopping Problem, Kalman Filter, Ford Explorer Rollover

Optimal Advertising When Envisioning a Product-Harm Crisis

Marketing Science, Forthcoming
Posted: 19 Jul 2011
Olivier Rubel, Prasad A. Naik and Shuba Srinivasan
University of California, Davis - Graduate School of Management, University of California, Davis and Boston University - Questrom School of Business

Abstract:

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Product Harm Crisis, Optimal Advertising, Stochastic Optimal Control, Random Stopping Time Problem, Kalman Filter, Ford Explorer Rollover

9.

Understanding the Memory Effects in Pulsing Advertising

Operations Research, Forthcoming
Number of pages: 31 Posted: 04 Feb 2015
Ashwin Aravindakshan and Prasad A. Naik
University of California, Davis and University of California, Davis
Downloads 81 (314,696)
Citation 1

Abstract:

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Memory effects, Awareness formation, Pulsing advertising, Hamiltonian, Lambert W, Delay differential equations

10.

How Does Awareness Evolve When Advertising Stops? The Role of Memory

Marketing Letters, 2010
Number of pages: 21 Posted: 30 Dec 2014
Ashwin Aravindakshan and Prasad A. Naik
University of California, Davis and University of California, Davis
Downloads 35 (461,997)

Abstract:

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Consumer Memory, Advertising, Awareness, LambertW, Duration of Advertising Effects

11.

Multi-Index Binary Response Analysis of Large Data Sets

Journal of Business and Economic Statistics, Forthcoming, Robert H. Smith School Research Paper
Number of pages: 16 Posted: 12 Feb 2014
Prasad A. Naik, Michel Wedel and Wagner A. Kamakura
University of California, Davis, University of Maryland - Robert H. Smith School of Business, Marketing Department and Rice University
Downloads 34 (466,497)

Abstract:

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Customer relationship marketing, Discrete choice, Factor model, Inverse regression, Semiparametric estimation, Sliced average variance estimation

12.

Challenges and Opportunities in High-Dimensional Choice Data Analyses

Marketing Letters, Vol. 19, No. 3/4, Seventh Tri-Annual Choice Symposium (December 2008), pp. 201-213
Number of pages: 14 Posted: 24 Jun 2014
University of California, Davis, University of Maryland - Robert H. Smith School of Business, Marketing Department, Polimetrix Inc., University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, Rice University, IBM Research - Almaden Research Center, University of Michigan, Stephen M. Ross School of Business, Columbia University - Department of Statistics and Carnegie Mellon University - Tepper School of Business
Downloads 27 (501,131)

Abstract:

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13.

Extracting Forward-Looking Information from Security Prices: A New Approach

Accounting Review, Forthcoming
Posted: 30 Jan 2008
Dan Weiss, Prasad A. Naik and Chih-Ling Tsai
Tel Aviv University - Coller School of Management, University of California, Davis and University of California, Davis - Graduate School of Management

Abstract:

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Single-Index-Model, Market-Adapted Earnings