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Virimai Mugobo

Cape Peninsula University of Technology

Symphony Way

Brllville

Cape Town, Western Cape 7535

South Africa

SCHOLARLY PAPERS

2

DOWNLOADS

304

TOTAL CITATIONS

0

Scholarly Papers (2)

1.

Branding Private Higher Education Institutions in South Africa Through the Evaluation of Current Branding Models

EUREKA: Social and Humanities, (3), 3–14, 2021, doi: https://doi.org/10.21303/2504-5571.2021.001841
Number of pages: 13 Posted: 11 Jun 2021
Alan Bird and Virimai Mugobo
Cape Peninsula University of Technology and Cape Peninsula University of Technology
Downloads 172 (440,151)

Abstract:

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Sustainability of PHEIs, Negative Perceptions, Dimensions of Branding, Branding Models

2.

Internationalisation Models and Trajectories of Gold Jewellery in Johannesburg: A Conjectural Discursive Approach

EUREKA: Social and Humanities, (4), 9–25, 2021. doi: https://doi.org/10.21303/2504-5571.2021.001833
Number of pages: 17 Posted: 30 Aug 2021
Virimai Mugobo and Muzi Jeremia Manzi
Cape Peninsula University of Technology and Graduate Centre of Management
Downloads 132 (551,165)

Abstract:

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jewellery, exports, competitiveness, internationalisation and policy