W. A. D. N. R. Gunawardane

University of Kelaniya

Kelaniya

Sri Lanka

Kelaniya, Western 11600

Sri Lanka

  • University of Kelaniya

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Brand Activation in Driving Customer Engagement: Theoretical and Practice Review

The International Journal of Business & Management, Vol 8 Issue 5, May 2020
Number of pages: 5 Posted: 12 Aug 2021
W. A. D. N. R. Gunawardane and Thilina DK
University of Kelaniya and University of Kelaniya
Downloads 814 (61,551)

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brand activation, customer engagement, customer experience, action learning

2.

Role of Event Marketing in Developing Brand Trust and Brand Loyalty: With Special Reference to the Mobile Telecommunication Industry in Sri Lanka

Proceedings of the International Conference on Business & Information (ICBI) 2020
Number of pages: 24 Posted: 10 Jun 2021
W. A. D. N. R. Gunawardane
University of Kelaniya
Downloads 427 (137,491)

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Brand Commitment, Brand Loyalty, Brand Trust, Event Marketing, Mobile Telecommunication Sector in Sri Lanka