Se-Bum Park

Yonsei University

Assistant Professor of Marketing

Seoul

Korea, Republic of (South Korea)

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Scholarly Papers (1)

1.

Segmentation Approaches that Differentiate Consumption Frequency from Sensory Preference

Wansink, Brian, Steven T. Sonka, and Se‐Bum Park. "SEGMENTATION APPROACHES THAT DIFFERENTIATE CONSUMPTION FREQUENCY FROM SENSORY PREFERENCE." Journal of sensory studies 19.4 (2004): 327-340.
Number of pages: 14 Posted: 02 Aug 2014
Brian Wansink, Steven T. Sonka and Se-Bum Park
Retired, University of Illinois at Urbana-Champaign and Yonsei University
Downloads 9 (719,879)

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