Amitav Chakravarti

New York University (NYU) - Department of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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916

CITATIONS
Rank 34,767

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Top 34,767

in Total Papers Citations

15

Scholarly Papers (7)

1.

Standards Competition and Effectiveness of Advertising Formats in New Product Introduction

Number of pages: 49 Posted: 06 May 2005
Amitav Chakravarti and Jinhong Xie
New York University (NYU) - Department of Marketing and University of Florida - Warrington College of Business Administration
Downloads 304 (98,760)

Abstract:

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network effects, standards competition,Advertising Formats, consumer behavior

2.

Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Journal of Marketing Research, Vol. 47, pp.659-671, August 2010
Number of pages: 40 Posted: 29 Jul 2009
Gülden Ülkümen, Amitav Chakravarti and Vicki Morwitz
University of Southern California, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 213 (142,343)

Abstract:

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categorization, heuristics, new products, mindset, decision making

3.

Focal versus Background Goals in Consumer Financial Decision-Making: Trading Off Financial Returns for Self-Expression?

European Journal of Marketing, Forthcoming
Number of pages: 41 Posted: 16 May 2012 Last Revised: 28 Jan 2015
Jaakko Aspara, Amitav Chakravarti and Arvid O. I. Hoffmann
Hanken School of Economics, New York University (NYU) - Department of Marketing and University of Adelaide - Business School
Downloads 188 (159,889)

Abstract:

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background goals, consumer financial decision-making, focal goals, self-expression, household finance

4.

The Neglect of Prescreening Information

Journal of Marketing Research, Vol. 43, pp. 642-653, November
Number of pages: 44 Posted: 21 Nov 2006 Last Revised: 28 Nov 2011
Amitav Chakravarti, Chris Janiszewski and Gülden Ülkümen
New York University (NYU) - Department of Marketing, University of Florida - Department of Marketing and University of Southern California
Downloads 64 (343,558)
Citation 1

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5.

Detecting and Reacting to Change: The Effect of Exposure to Narrow Categorizations

Journal of Experimental Psychology: Learning Memory and Cognition, Forthcoming
Number of pages: 28 Posted: 10 Apr 2011
Amitav Chakravarti, Christina Fang and Zur Shapira
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Management and Organizational Behavior and Leonard N. Stern School of Business - Department of Economics
Downloads 60 (354,797)

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6.

Investors’ Reactions to Company Advertisements: The Persuasive Effect of Product-Featuring Ads

European Journal of Marketing, Forthcoming
Number of pages: 44 Posted: 31 Jan 2015
Jaakko Aspara and Amitav Chakravarti
Hanken School of Economics and New York University (NYU) - Department of Marketing
Downloads 53 (376,502)

Abstract:

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Investor advertising, investor marketing, investment behavior, financial decision making, stock investing, consumer behavior in financial markets, stock market, investor advertisements, stock advertisements, brand image, brand recognition, brand perceptions

7.

Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity

Forthcoming, Journal of Consumer Psychology
Number of pages: 35 Posted: 06 Dec 2012
New York University (NYU) - Department of Marketing, Vision Critical, New York University (NYU) - Department of Marketing, Vision Critical and University of Southern California
Downloads 34 (446,831)

Abstract:

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Response scales, Number of scale points, Categories, Price sensitivity, Conjoint, Pricing