Amitav Chakravarti

New York University (NYU) - Department of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

7

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1,172

SSRN CITATIONS
Rank 48,921

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Top 48,921

in Total Papers Citations

4

CROSSREF CITATIONS

14

Scholarly Papers (7)

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1.

Standards Competition and Effectiveness of Advertising Formats in New Product Introduction

Number of pages: 49 Posted: 06 May 2005
Amitav Chakravarti and Jinhong Xie
New York University (NYU) - Department of Marketing and University of Florida - Warrington College of Business Administration
Downloads 347 (167,077)

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network effects, standards competition,Advertising Formats, consumer behavior

2.

Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions

Journal of Marketing Research, Vol. 47, pp.659-671, August 2010
Number of pages: 40 Posted: 29 Jul 2009
Gülden Ülkümen, Amitav Chakravarti and Vicki Morwitz
University of Southern California, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 275 (213,485)

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categorization, heuristics, new products, mindset, decision making

3.

Focal versus Background Goals in Consumer Financial Decision-Making: Trading Off Financial Returns for Self-Expression?

European Journal of Marketing, Forthcoming
Number of pages: 41 Posted: 16 May 2012 Last Revised: 28 Jan 2015
Jaakko Aspara, Amitav Chakravarti and Arvid O. I. Hoffmann
Hanken School of Economics, New York University (NYU) - Department of Marketing and University of Adelaide - Business School
Downloads 219 (266,608)

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background goals, consumer financial decision-making, focal goals, self-expression, household finance

4.

Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity

Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen (2013), “Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity,” Journal of Consumer Psychology, 23 (October), 515-25.
Number of pages: 11 Posted: 06 Dec 2012 Last Revised: 21 Sep 2020
Amitav Chakravarti, Andrew Grenville, Vicki Morwitz, Jane Tang and Gülden Ülkümen
New York University (NYU) - Department of Marketing, Vision Critical, New York University (NYU) - Department of Marketing, Vision Critical and University of Southern California
Downloads 97 (516,209)

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Response scales, Number of scale points, Categories, Price sensitivity, Conjoint, Pricing

5.

Detecting and Reacting to Change: The Effect of Exposure to Narrow Categorizations

Journal of Experimental Psychology: Learning Memory and Cognition, Forthcoming
Number of pages: 28 Posted: 10 Apr 2011
Amitav Chakravarti, Christina Fang and Zur Shapira
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Management and Organizational Behavior and Leonard N. Stern School of Business - Department of Economics
Downloads 84 (565,230)

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6.

The Neglect of Prescreening Information

Journal of Marketing Research, Vol. 43, pp. 642-653, November
Number of pages: 44 Posted: 21 Nov 2006 Last Revised: 28 Nov 2011
Amitav Chakravarti, Chris Janiszewski and Gülden Ülkümen
New York University (NYU) - Department of Marketing, University of Florida - Department of Marketing and University of Southern California
Downloads 80 (581,760)
Citation 2

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7.

Investors’ Reactions to Company Advertisements: The Persuasive Effect of Product-Featuring Ads

European Journal of Marketing, Forthcoming
Number of pages: 44 Posted: 31 Jan 2015
Jaakko Aspara and Amitav Chakravarti
Hanken School of Economics and New York University (NYU) - Department of Marketing
Downloads 70 (626,418)
Citation 1

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Investor advertising, investor marketing, investment behavior, financial decision making, stock investing, consumer behavior in financial markets, stock market, investor advertisements, stock advertisements, brand image, brand recognition, brand perceptions