Danish Haider

E*TRADE

United States

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The Use of a Blue Ocean Marketing Strategy For Market Capture in the U.S: A Case Study of the Blujade Company

Number of pages: 102 Posted: 15 Jun 2021

Jessica Kasongo, Anjeza Begolli, Danish Haider and Jinfeng Zhang

Georgia State University, J. Mack Robinson College of Business, Arc Advisory Co LLC, E*TRADE and Georgia Institute of Technology

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