George Amissah

University of Benin - Department of Business Administration

Ugbowo-Lagos Road

Ugbowo, Benin City, Edo State PMB 1154

Nigeria

  • University of Benin - Department of Business Administration

SCHOLARLY PAPERS

11

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1,449

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Scholarly Papers (11)

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1.

Financing Options for Small and Medium Enterprises (SMEs) in Nigeria

European Scientific Journal January 2014 edition vol.10, No 1
Number of pages: 14 Posted: 28 Jun 2021
E. C. Gbandi and George Amissah
Benson Idahosa University and University of Benin - Department of Business Administration
Downloads 1,276 (24,946)

Abstract:

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Financing Options, SMEs, Venture Capital, Business Angels

2.

Marketing During and After Recession

International Journal of Business and Social Science Vol. 6, No. 9(1); September 2015
Number of pages: 9 Posted: 28 Jun 2021
George Amissah and Udih Money
University of Benin - Department of Business Administration and Federal University of Petroleum Resources
Downloads 173 (265,221)

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Recession, Marketing budgets, Economic downturn, Expansionary period

3.

The Nexus of Corruption and National Development in the Nigerian State

Federal University Otuoke Journal of Management Sciences. 3(1). 1-19, 2019
Posted: 25 Aug 2021
George Amissah and J Ohiorenoya
University of Benin - Department of Business Administration and Independent

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Petty corruption, Grand corruption, Development, Economic growth.

4.

Rights of Electricity Consumers and Quality Service Delivery in Benin City

Nigerian Academy of Management Journal 12(2),1-9, 2017
Posted: 25 Aug 2021
George Amissah and E. C. Gbandi
University of Benin - Department of Business Administration and Benson Idahosa University

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Petty corruption, Grand corruption, Development, Economic growth

5.

Global Competitiveness, SME’s Survival and Economic Development in Nigeria

Nigerian Academy of Management Journal 9(1): 90-106, 2015
Posted: 25 Aug 2021
George Amissah and E. C. Gbandi
University of Benin - Department of Business Administration and Benson Idahosa University

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Global competitiveness, SMEs, survival, basic requirements, efficiency enhancer, innovation and sophistication

6.

Celebrity Endorsements: A Potent Marketing Communications Tool in the 21st century

Trend Journal of management and social science. 4(2). 130-141, 2011
Posted: 25 Aug 2021
George Amissah and Ekakitie-Emonena Sunny
University of Benin - Department of Business Administration and affiliation not provided to SSRN

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Celebrity, Endorsement, Communication

7.

Determinants of Customer Loyalty in Service Industries In Selected Cities in Nigeria

NIMN Journal of Marketing. 1(1). 39-44.
Posted: 25 Aug 2021
George Amissah and Joseph Aihie
University of Benin - Department of Business Administration and University of Benin - Department of Political Science and Public Administration

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Customer loyalty, Service Industries

8.

Workforce Diversity and Employee Motivation

Nigeria Journal of Business administration 13(1). 51-64, 2015
Posted: 25 Aug 2021
George Amissah and K.O.A. Aduga
University of Benin - Department of Business Administration and Independent

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Diversity, Workforce, Motivation

9.

Profiteering and Unethical Practices of the Nigerian Banking Industry.

Journal of Social and Management Sciences 10(3). 92-99, 2015
Posted: 25 Aug 2021
George Amissah and E. C. Gbandi
University of Benin - Department of Business Administration and Benson Idahosa University

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Profiteering, Unethical practices, Customers, Banking services

10.

Ethnic diversity and National Development in Nigeria

Federal University Otuoke Journal of Management Sciences. 2(2). 41-59, 2018
Posted: 25 Aug 2021
George Amissah and K.O.A. Aduga
University of Benin - Department of Business Administration and Independent

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Ethnic group, Ethnicity, Ethnic diversity, Ethnic conflicts, National development

11.

Public Relations as a Marketing Strategy in Service Organizations

Management Sciences Review, Journal of the Faculty of Management Sciences, University of Benin, 11(1): 32-43
Posted: 26 Jul 2021
George Amissah and E. C. Gbandi
University of Benin - Department of Business Administration and Benson Idahosa University

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Public relations, Marketing Strategies, Service organization