Ron Shachar

Reichman University

Israel

http://https://www.ronshachar.com/

  • Reichman University

SCHOLARLY PAPERS

18

DOWNLOADS
Rank 10,372

SSRN RANKINGS

Top 10,372

in Total Papers Downloads

7,806

SSRN CITATIONS
Rank 13,518

SSRN RANKINGS

Top 13,518

in Total Papers Citations

72

CROSSREF CITATIONS

28

Scholarly Papers (18)

Actions:
Email selected abstracts
1.

Brands, Information, and Loyalty

Number of pages: 35 Posted: 01 Nov 2000
Bharat N. Anand and Ron Shachar
Harvard University - Strategy Unit and Reichman University
Downloads 2,923 (7,444)

Abstract:

Loading...

2.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011
Renana Peres, Ron Shachar and Mitchell J. Lovett
The Hebrew University of Jerusalem, Reichman University and Simon School of Business – University of Rochester
Downloads 1,370 (24,321)
Citation 18

Abstract:

Loading...

3.

Advertising, the Matchmaker

Harvard Business School Strategy Unit Research Paper No. 264206
Number of pages: 54 Posted: 02 Jan 2002
Bharat N. Anand and Ron Shachar
Harvard University - Strategy Unit and Reichman University
Downloads 830 (49,616)
Citation 26

Abstract:

Loading...

Advertising, Structural estimation, Information

4.

Spatial Competition in the Network Television Industry

Downloads 568 (81,348)
Citation 14

Spatial Competition in the Network Television Industry

GSIA Working Paper No. 2001-E19
Number of pages: 47 Posted: 23 Jul 2001
Ronald L. Goettler and Ron Shachar
University of Rochester - Simon School of Business and Reichman University
Downloads 568 (80,397)
Citation 14

Abstract:

Loading...

Spatial competition, discrete choice, panel data, latent variables, consumer heterogeneity, maximum simulated likelihood, network television, state dependence

Spatial Competition in the Network Television Industry

Posted: 17 Jan 2002
Ronald L. Goettler and Ron Shachar
University of Rochester - Simon School of Business and Reichman University

Abstract:

Loading...

5.

Switching Costs or Search Costs?

The Foerder Institute for Economic Research Working Paper No. 3-2000
Number of pages: 42 Posted: 25 Apr 2000
Nickolay V. Moshkin and Ron Shachar
Cornerstone Research, Inc. - New York Office and Reichman University
Downloads 560 (82,646)
Citation 4

Abstract:

Loading...

6.

On the Monetization of Mobile Apps

Number of pages: 56 Posted: 29 Jan 2019
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
The George Washington University, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, New York University (NYU) - Department of Marketing and Reichman University
Downloads 477 (100,658)
Citation 12

Abstract:

Loading...

advertising; freemium; mobile apps; online strategy; pricing; retention; satiation

7.

The Risk Reduction Role of Advertising

Number of pages: 33 Posted: 25 Sep 2003
Dmitri Byzalov and Ron Shachar
Harvard University - Department of Economics and Reichman University
Downloads 322 (156,962)
Citation 4

Abstract:

Loading...

Advertising, information, uncertainty, risk aversion

8.

Habit-Formation and Political Behaviour: Evidence of Consuetude in Voter Turnout

Number of pages: 21 Posted: 09 Nov 2003
Donald P. Green and Ron Shachar
Columbia University and Reichman University
Downloads 152 (318,865)
Citation 6

Abstract:

Loading...

9.

The Effect of Links and Excerpts on Internet News Consumption

Forthcoming at Journal of Marketing Research. https://doi.org/10.1177/0022243720913029
Number of pages: 46 Posted: 25 Oct 2015 Last Revised: 29 Apr 2020
Jason M.T. Roos, Carl F. Mela and Ron Shachar
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Duke University - Fuqua School of Business and Reichman University
Downloads 136 (350,372)
Citation 4

Abstract:

Loading...

Bayesian estimation, dynamic programming, hyperlinking, learning models, news consumption, structural models

10.

The Seeds of Negativity: Knowledge and Money

Simon School Working Paper No. FR 10-33
Number of pages: 42 Posted: 27 Jul 2010
Mitchell J. Lovett and Ron Shachar
Simon School of Business – University of Rochester and Reichman University
Downloads 91 (463,502)
Citation 4

Abstract:

Loading...

11.

When Pavarotti Meets Harry Potter at the Super Bowl

Number of pages: 38 Posted: 28 Nov 2010
Shlomi Parizat and Ron Shachar
affiliation not provided to SSRN and Reichman University
Downloads 90 (466,673)
Citation 5

Abstract:

Loading...

12.

When Kerry Met Sally: Politics and Perceptions in the Demand for Movies - Online Appendix

Management Science. Forthcoming
Number of pages: 20 Posted: 15 Feb 2014
Jason M.T. Roos and Ron Shachar
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Reichman University
Downloads 87 (476,518)

Abstract:

Loading...

Marketing; Leisure industries; New products; Forecasting

13.

Sell me a story: On the role of conflict, and other story elements, in ads’ success

Number of pages: 44 Posted: 09 Sep 2022
Ron Shachar
Reichman University
Downloads 85 (483,496)

Abstract:

Loading...

Stories, narratives, advertising

14.

Hyper-Media Search and Consumption

Number of pages: 51 Posted: 27 Jun 2013
Jason M.T. Roos, Carl F. Mela and Ron Shachar
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Duke University - Fuqua School of Business and Reichman University
Downloads 66 (557,581)
Citation 3

Abstract:

Loading...

Structural models, Dynamic programming, Learning models, Bayesian estimation

15.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata K. Sen, David Soberman and Oleg Urminsky
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Reichman University, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 49 (641,879)
Citation 1

Abstract:

Loading...

political marketing, elections, campaigns, advertising

16.

Advertising and Consumers' Communications

Marketing Science, Vol. 32, No. 2, 2013; pp. 294-309; DOI: 10.1287/mksc.1120.0753
Posted: 13 Nov 2013
Dmitri Kuksov, Ron Shachar and Kangkang Wang
University of Texas at Dallas - Naveen Jindal School of Management, Reichman University and University of Alberta

Abstract:

Loading...

advertising, communication, word of mouth, branding, brand image

17.

Voting May Be Habit-Forming: Evidence from a Randomized Field Experiment

American Journal of Political Science, Vol. 47, No. 3, pp. 540-550, 2003
Posted: 21 Jan 2009
Alan Gerber, Donald P. Green and Ron Shachar
Yale University - Department of Political Science, Columbia University and Reichman University

Abstract:

Loading...

Field experiment, Randomization, Voting turnout, Voting mobilization, Elections

18.

Follow the Leader: Theory and Evidence on Political Participation

Posted: 25 Jun 1997
Barry J. Nalebuff and Ron Shachar
Yale University - Yale School of Management and Reichman University

Abstract:

Loading...