Ron Shachar

Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship

Dean

P.O. Box 167

Herzliya, 46150

Israel

  • Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship

SCHOLARLY PAPERS

17

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CITATIONS
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37

Scholarly Papers (17)

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1.

Brands, Information, and Loyalty

HBS Comp. & Strategy Working Paper No. 00-069
Number of pages: 35 Posted: 01 Nov 2000
Bharat N. Anand and Ron Shachar
Harvard University - Strategy Unit and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 2,836 (3,969)

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2.

On Brands and Word-of-Mouth

Number of pages: 48 Posted: 06 Dec 2011
Renana Peres, Ron Shachar and Mitchell J. Lovett
Leon Recanati Graduate School of Business Administration, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and Simon School of Business – University of Rochester
Downloads 1,209 (16,156)
Citation 2

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3.

Advertising, the Matchmaker

Harvard Business School Strategy Unit Research Paper No. 264206
Number of pages: 54 Posted: 02 Jan 2002
Bharat N. Anand and Ron Shachar
Harvard University - Strategy Unit and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 796 (29,727)
Citation 15

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Advertising, Structural estimation, Information

4.

Switching Costs or Search Costs?

The Foerder Institute for Economic Research Working Paper No. 3-2000
Number of pages: 42 Posted: 25 Apr 2000
Nickolay V. Moshkin and Ron Shachar
Cornerstone Research - New York Office and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 528 (51,315)
Citation 3

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5.

Spatial Competition in the Network Television Industry

Downloads 525 ( 51,691)

Spatial Competition in the Network Television Industry

GSIA Working Paper No. 2001-E19
Number of pages: 47 Posted: 23 Jul 2001
Ronald L. Goettler and Ron Shachar
University of Rochester - Simon School of Business and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 525 (51,075)

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Spatial competition, discrete choice, panel data, latent variables, consumer heterogeneity, maximum simulated likelihood, network television, state dependence

Spatial Competition in the Network Television Industry

RAND Journal of Economics, Vol. 32, No. 4, Winter 2001
Posted: 17 Jan 2002
Ronald L. Goettler and Ron Shachar
University of Rochester - Simon School of Business and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship

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6.

On the Monetization of Mobile Apps

Number of pages: 56 Posted: 29 Jan 2019
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
University of Southern California - Marshall School of Business, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, New York University (NYU) - Department of Marketing and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 335 (88,668)

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advertising; freemium; mobile apps; online strategy; pricing; retention; satiation

7.

The Risk Reduction Role of Advertising

Number of pages: 33 Posted: 25 Sep 2003
Dmitri Byzalov and Ron Shachar
Harvard University - Department of Economics and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 290 (103,880)
Citation 1

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Advertising, information, uncertainty, risk aversion

8.

Habit-Formation and Political Behaviour: Evidence of Consuetude in Voter Turnout

Number of pages: 21 Posted: 09 Nov 2003
Donald P. Green and Ron Shachar
Columbia University and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 132 (215,411)

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9.

The Effect of Links and Excerpts on Internet News Consumption

Number of pages: 54 Posted: 25 Oct 2015
Jason M.T. Roos, Carl F. Mela and Ron Shachar
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Duke University - Fuqua School of Business and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 81 (300,945)
Citation 2

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Structural models, Learning models, Dynamic programming, Bayesian estimation

10.

When Pavarotti Meets Harry Potter at the Super Bowl

Number of pages: 38 Posted: 28 Nov 2010
Shlomi Parizat and Ron Shachar
affiliation not provided to SSRN and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 68 (332,443)
Citation 3

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11.

The Seeds of Negativity: Knowledge and Money

Simon School Working Paper No. FR 10-33
Number of pages: 42 Posted: 27 Jul 2010
Mitchell J. Lovett and Ron Shachar
Simon School of Business – University of Rochester and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 63 (345,906)
Citation 1

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12.

When Kerry Met Sally: Politics and Perceptions in the Demand for Movies - Online Appendix

Management Science. Forthcoming
Number of pages: 20 Posted: 15 Feb 2014
Jason M.T. Roos and Ron Shachar
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 38 (429,864)

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Marketing; Leisure industries; New products; Forecasting

13.

Hyper-Media Search and Consumption

Number of pages: 51 Posted: 27 Jun 2013
Jason M.T. Roos, Carl F. Mela and Ron Shachar
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Duke University - Fuqua School of Business and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 35 (442,148)
Citation 2

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Structural models, Dynamic programming, Learning models, Bayesian estimation

14.

Marketing and Politics: Models, Behavior, and Policy Implications

Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295., Rotman School of Management Working Paper No. 2733252
Number of pages: 20 Posted: 18 Feb 2016
Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay R. Rao, Subrata K. Sen, David Soberman and Oleg Urminsky
Northwestern University - Kellogg School of Management, Simon School of Business – University of Rochester, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, Temple University - Department of Political Science, University of Toronto - Rotman School of Management, Simon Graduate School of Business, University of Rochester, University of Minnesota - Twin Cities - Carlson School of Management, Yale School of Management, University of Toronto - Rotman School of Management and University of Chicago - Booth School of Business
Downloads 33 (450,622)

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political marketing, elections, campaigns, advertising

15.

Advertising and Consumers' Communications

Marketing Science, Vol. 32, No. 2, 2013; pp. 294-309; DOI: 10.1287/mksc.1120.0753
Posted: 13 Nov 2013
Dmitri Kuksov, Ron Shachar and Kangkang Wang
University of Texas at Dallas - Naveen Jindal School of Management, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and University of Alberta

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advertising, communication, word of mouth, branding, brand image

16.

Voting May Be Habit-Forming: Evidence from a Randomized Field Experiment

American Journal of Political Science, Vol. 47, No. 3, pp. 540-550, 2003
Posted: 21 Jan 2009
Alan Gerber, Donald P. Green and Ron Shachar
Yale University - Department of Political Science, Columbia University and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship

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Field experiment, Randomization, Voting turnout, Voting mobilization, Elections

17.

Follow the Leader: Theory and Evidence on Political Participation

Yale ICF Working Paper No. 97-02
Posted: 25 Jun 1997
Barry J. Nalebuff and Ron Shachar
Yale University - Yale School of Management and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship

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