David Reiley

Pandora, Inc

2101 WEBSTER ST 16TH FLOOR

Oakland, CA 94612

United States

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Personalized Versioning: Product Strategies Constructed from Experiments on Pandora

Number of pages: 55 Posted: 08 Jul 2021
Ali Goli, David Reiley and Hongkai Zhang
University of Washington - Michael G. Foster School of Business, Pandora, Inc and Pandora
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Abstract:

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Advertising, Field Experiment, Price Discrimination, Machine Learning, Personalization