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Itemized Pricing in B2B Bundles with Diminishing Reservation Prices and Loss Averse Customers

Raj, Ritwik, Mark H. Karwan, Chase Murray, and Lei Sun. "Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers." Journal of Revenue and Pricing Management (2021): 1-18.
Number of pages: 30 Posted: 27 Jul 2021
University at Buffalo, University at Buffalo, State University of New York (SUNY) - University at Buffalo and Linde plc
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Abstract:

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Bundling, Itemized pricing, Diminishing reservation price, Loss aversion, B2B