Zixia (Summer) Cao

University of Colorado Denver

1475 Lawrence St

Denver, CO 80238-3363

United States

SCHOLARLY PAPERS

3

DOWNLOADS

86

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

CEO narcissism, brand acquisition and disposal, and stock returns

Cao, Z., & Xu, K. (2022). CEO narcissism, brand acquisition and disposal, and stock returns. Journal of the Academy of Marketing Science, 1-23.
Number of pages: 33 Posted: 26 Aug 2022
Zixia (Summer) Cao and Kehan Xu
University of Colorado Denver and City University of Hong Kong (CityU)
Downloads 62 (651,223)
Citation 1

Abstract:

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CEO narcissism . Brand acquisition . Brand disposal, Brand awareness, Perceived quality, Brand asset overvaluation, Abnormal returns

2.

Health Creates Wealth? The Use of Nutrition Claims and Firm Financial Performance

Cao, Z., & Yan, R. (2016). Health creates wealth? The use of nutrition claims and firm financial performance. Journal of Public Policy & Marketing, 35(1), 58-75.
Number of pages: 57 Posted: 17 Nov 2022
Zixia (Summer) Cao and Ruiliang Yan
University of Colorado Denver and Texas A&M University (TAMU), Commerce
Downloads 24 (923,076)

Abstract:

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Nutrition claims, Health claims, New products, Firm value, Tobin’s Q

3.

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Journal of Marketing, 2022
Posted: 17 Nov 2022
Zixia (Summer) Cao, Reo Song, Alina Sorescu and Ansley Chua
University of Colorado Denver, California State University, Long Beach - College of Business Administration, Texas A&M University - Department of Marketing and Independent

Abstract:

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IPO, innovation, insider sales, IPO first day returns, preannouncements, patents