Juan Feng

University of Florida - Warrington College of Business Administration

Gainesville, FL 32611

United States

  • University of Florida - Warrington College of Business Administration

SCHOLARLY PAPERS

10

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TOTAL CITATIONS
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16

Scholarly Papers (10)

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1.

Performance-Based Advertising: Price and Advertising as Signals of Product Quality

Number of pages: 1 Posted: 07 Nov 2007 Last Revised: 23 Nov 2009
Juan Feng and Jinhong Xie
University of Florida - Warrington College of Business Administration and University of Florida - Warrington College of Business Administration
Downloads 1,231 (34,925)
Citation 5

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Advertising, E-commerce, Internet Marketing, Signaling

2.

Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms

Informs Journal on Computing, Forthcoming
Number of pages: 25 Posted: 16 May 2005
Juan Feng, Hemant K. Bhargava and David M. Pennock
University of Florida - Warrington College of Business Administration, University of California, Davis and Microsoft Corporation - Microsoft Research, New York City
Downloads 561 (101,150)
Citation 5

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Internet search engines, preferential placement, sponsored search, slot allocation

3.

Pay for Play: Sponsored Recommendations in Information Gatekeepers

Number of pages: 38 Posted: 16 May 2005
Hemant K. Bhargava and Juan Feng
University of California, Davis and University of Florida - Warrington College of Business Administration
Downloads 218 (284,568)

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Information gatekeeper, sponsorship revenue, competition

4.

Designing Information and Entertainment-Oriented Publications: Balancing Advertising and Programming Content

UC Davis Graduate School of Management Research Paper No. 09-05
Number of pages: 29 Posted: 15 Apr 2009
Hemant K. Bhargava and Juan Feng
University of California, Davis and University of Florida - Warrington College of Business Administration
Downloads 151 (394,890)

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media markets, publisher design, advertising policy, content management

5.

Optimal Mechanism for Selling a Set of Commonly Ranked Objects

Downloads 120 (473,201)
Citation 2

Optimal Mechanism for Selling a Set of Commonly Ranked Objects

Number of pages: 36 Posted: 13 May 2005
Juan Feng
University of Florida - Warrington College of Business Administration
Downloads 120 (475,505)
Citation 2

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auction, ranking, mechanism design

Optimal Mechanism for Selling a Set of Commonly-Ranked Objects

Marketing Science, Forthcoming
Posted: 09 Nov 2007
Juan Feng
University of Florida - Warrington College of Business Administration

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slot allocation, optimal mechanism, common ranking

6.

Keyword Auctions, Unit-Price Contracts, and the Role of Commitment

Number of pages: 45 Posted: 30 Jun 2008 Last Revised: 25 Oct 2012
Jianqing Chen, Juan Feng and Andrew B. Whinston
The University of Texas at Dallas, Jindal School of Management, University of Florida - Warrington College of Business Administration and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 109 (508,347)
Citation 1

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Performance-base pricing, Unit-price auctions, Keyword auctions, Commitment

7.

Simultaneous Vs. Sequential Sales, Intensity of Competition and Uncertainty

Number of pages: 36 Posted: 17 May 2005 Last Revised: 19 Jul 2008
Juan Feng and Kalyan Chatterjee
University of Florida - Warrington College of Business Administration and The Pennsylvania State University
Downloads 106 (518,761)
Citation 2

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sequential auction, simultaneous auction, competition, uncertainty, strategic player

8.

A Model of Sponsored Results in Intelligent Recommenders and Search Engines

UC Davis Graduate School of Management Research Paper No. 04-08
Number of pages: 35 Posted: 07 Sep 2008
Hemant K. Bhargava and Juan Feng
University of California, Davis and University of Florida - Warrington College of Business Administration
Downloads 105 (522,359)
Citation 1

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9.

Performance-Based Pricing: Advertising as a Signal of Product Quality

Posted: 23 Nov 2009
Juan Feng and Jinhong Xie
University of Florida - Warrington College of Business Administration and University of Florida - Warrington College of Business Administration

Abstract:

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Performance-based pricing, Advertising, Signaling, Sponsored-search Auctions

10.

Entertainment without Borders: The Impact of Digital Technologies on Government Cultural Policy

Posted: 14 Jul 2008 Last Revised: 02 Sep 2014
Hsing Kenneth Cheng, Juan Feng, Gary Koehler and Sean R. Marston
University of Florida - Warrington College of Business, University of Florida - Warrington College of Business Administration, University of Florida and University of Florida - Warrington College of Business Administration

Abstract:

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cultural protection, digital entertainment, information leakage