Juan Feng

University of Florida - Warrington College of Business Administration

Gainesville, FL 32611

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 21,157

SSRN RANKINGS

Top 21,157

in Total Papers Downloads

2,212

CITATIONS
Rank 27,152

SSRN RANKINGS

Top 27,152

in Total Papers Citations

15

Scholarly Papers (10)

1.

Performance-Based Advertising: Price and Advertising as Signals of Product Quality

Number of pages: 1 Posted: 07 Nov 2007 Last Revised: 23 Nov 2009
Juan Feng and Jinhong Xie
University of Florida - Warrington College of Business Administration and University of Florida - Warrington College of Business Administration
Downloads 1,065 (19,398)
Citation 7

Abstract:

Loading...

Advertising, E-commerce, Internet Marketing, Signaling

2.

Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms

Informs Journal on Computing, Forthcoming
Number of pages: 25 Posted: 16 May 2005
University of Florida - Warrington College of Business Administration, University of California, Davis and Microsoft Corporation - Microsoft Research, New York City
Downloads 514 (52,767)
Citation 33

Abstract:

Loading...

Internet search engines, preferential placement, sponsored search, slot allocation

3.

Pay for Play: Sponsored Recommendations in Information Gatekeepers

Number of pages: 38 Posted: 16 May 2005
Hemant K. Bhargava and Juan Feng
University of California, Davis and University of Florida - Warrington College of Business Administration
Downloads 183 (162,605)

Abstract:

Loading...

Information gatekeeper, sponsorship revenue, competition

4.

Designing Information and Entertainment-Oriented Publications: Balancing Advertising and Programming Content

UC Davis Graduate School of Management Research Paper No. 09-05
Number of pages: 29 Posted: 15 Apr 2009
Hemant K. Bhargava and Juan Feng
University of California, Davis and University of Florida - Warrington College of Business Administration
Downloads 105 (253,360)

Abstract:

Loading...

media markets, publisher design, advertising policy, content management

Optimal Mechanism for Selling a Set of Commonly Ranked Objects

Number of pages: 36 Posted: 13 May 2005
Juan Feng
University of Florida - Warrington College of Business Administration
Downloads 101 (261,820)
Citation 4

Abstract:

Loading...

auction, ranking, mechanism design

Optimal Mechanism for Selling a Set of Commonly-Ranked Objects

Marketing Science, Forthcoming
Posted: 09 Nov 2007
Juan Feng
University of Florida - Warrington College of Business Administration

Abstract:

Loading...

slot allocation, optimal mechanism, common ranking

6.

Simultaneous Vs. Sequential Sales, Intensity of Competition and Uncertainty

Number of pages: 36 Posted: 17 May 2005 Last Revised: 19 Jul 2008
Juan Feng and Kalyan Chatterjee
University of Florida - Warrington College of Business Administration and The Pennsylvania State University
Downloads 85 (290,523)
Citation 4

Abstract:

Loading...

sequential auction, simultaneous auction, competition, uncertainty, strategic player

7.

Keyword Auctions, Unit-Price Contracts, and the Role of Commitment

Number of pages: 45 Posted: 30 Jun 2008 Last Revised: 25 Oct 2012
The University of Texas at Dallas, Jindal School of Management, University of Florida - Warrington College of Business Administration and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 84 (292,611)

Abstract:

Loading...

Performance-base pricing, Unit-price auctions, Keyword auctions, Commitment

8.

A Model of Sponsored Results in Intelligent Recommenders and Search Engines

UC Davis Graduate School of Management Research Paper No. 04-08
Number of pages: 35 Posted: 07 Sep 2008
Hemant K. Bhargava and Juan Feng
University of California, Davis and University of Florida - Warrington College of Business Administration
Downloads 75 (312,951)

Abstract:

Loading...

9.

Performance-Based Pricing: Advertising as a Signal of Product Quality

Posted: 23 Nov 2009
Juan Feng and Jinhong Xie
University of Florida - Warrington College of Business Administration and University of Florida - Warrington College of Business Administration

Abstract:

Loading...

Performance-based pricing, Advertising, Signaling, Sponsored-search Auctions

10.

Entertainment without Borders: The Impact of Digital Technologies on Government Cultural Policy

Posted: 14 Jul 2008 Last Revised: 02 Sep 2014
University of Florida - Warrington College of Business, University of Florida - Warrington College of Business Administration, University of Florida and University of Florida - Warrington College of Business Administration

Abstract:

Loading...

cultural protection, digital entertainment, information leakage