Jianfeng Zhang

Alibaba Group

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Scholarly Papers (1)

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The Choice Overload Effect in Online Recommender Systems: Theoretical Framework and Field Experiment

Number of pages: 41 Posted: 09 Aug 2021 Last Revised: 15 Jun 2022
University of Wisconsin - Madison - School of Business, Imperial College Business School, University of California, Los Angeles (UCLA) - Anderson School of Management, Washington University in St. Louis - John M. Olin Business School, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group
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Abstract:

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choice overload, search cost, anticipated regret, field experiment, recommender systems, retailing