Sayantani Mukherjee

California State University, Long Beach

1250 Bellflower Blvd.

Long Beach, CA 90840-4601

United States

SCHOLARLY PAPERS

2

DOWNLOADS

402

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

From Use to Abuse: When Everyday Consumption Behaviours Morph into Addictive Consumptive Behaviours

Number of pages: 9 Posted: 14 Feb 2013
Plymouth State College, State University of New York (SUNY), Stony Brook, California State University, Long Beach, Texas A&M University - Department of Marketing, Vanderbilt University - Marketing, Baylor University - Hankamer School of Business, California State University, Long Beach, University of Western Ontario - The Richard Ivey School of Business and University of Nebraska at Lincoln
Downloads 348 (88,885)
Citation 1

Abstract:

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behavioral addiction

2.

On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues

Journal of Business Research, Vol. 66, August 2013, Vanderbilt Owen Graduate School of Management Research Paper No. 2443794
Number of pages: 8 Posted: 01 Jun 2014
California State University, Long Beach, State University of New York (SUNY), Stony Brook, University of Western Ontario - The Richard Ivey School of Business, Texas A&M University - Department of Marketing, Vanderbilt University - Marketing, Baylor University - Hankamer School of Business, California State University, Long Beach, University of Nebraska at Lincoln and Plymouth State College
Downloads 54 (388,748)

Abstract:

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Addiction, marketing cues, maladaptive consumption, self-control, harmful consequences