Philip J. Kitchen

Hull University Business School (HUBS)

Professor of Strategic Marketing

Hull, HU6 7RX

United Kingdom

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 24,790

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Top 24,790

in Total Papers Downloads

1,902

SSRN CITATIONS

0

CROSSREF CITATIONS

7

Scholarly Papers (6)

1.

New Luxury Brand Positioning and the Emergence of Masstige Brands

Truong, Y., McColl, R., & Kitchen, P. J. (2009). New luxury brand positioning and the emergence of masstige brands. Journal of Brand Management, 16(5), 375-382.
Number of pages: 12 Posted: 05 Dec 2014
Yann Truong, Rod S. McColl and Philip J. Kitchen
ESC Rennes SChool of Business, ESC Rennes School of Business and Hull University Business School (HUBS)
Downloads 538 (50,837)

Abstract:

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new luxury brands, masstige, positioning, prestige

2.

The Relationship between Sales Skills and Salesperson Performance: An Empirical Study in the Malaysia Telecommunications Company

International Journal of Management and Marketing Research, Vol. 3, No. 1, pp. 51-73
Number of pages: 23 Posted: 09 Sep 2010
Mohd Sah Basir, Syed Zamberi Ahmad and Philip J. Kitchen
Telekom Malaysia (TM) Berhad, Prince Sultan University and Hull University Business School (HUBS)
Downloads 512 (54,298)

Abstract:

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Sales skills, salesperson performance, telecommunication, Malaysia

3.

Advertising in Mature Markets: Potentially Persuasive or Repurchase Reminder?

Massey University Department of Commerce Working Paper No. 03.16
Number of pages: 13 Posted: 13 May 2005
Lynne Eagle, Lawrence C. Rose and Philip J. Kitchen
Independent Author, Massey University and Hull University Business School (HUBS)
Downloads 314 (96,600)
Citation 1

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4.

Product Withdrawal Pandemonium: Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals

Massey University Commerce Working Paper No. 04.10
Number of pages: 28 Posted: 19 May 2005
Lynne Eagle, Jacinta Hawkins, Lawrence C. Rose and Philip J. Kitchen
Independent Author, Massey University - Department of Commerce, Massey University and Hull University Business School (HUBS)
Downloads 277 (110,626)

Abstract:

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Medicine, alternative medicine, brand equity, product withdrawal, corporate reputation, crisis management

5.

Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands

Truong, Y., Simmons, G., McColl, R., & Kitchen, P. J. (2008). Status and conspicuousness–are they related? Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16(3), 189-203.
Number of pages: 24 Posted: 21 Nov 2014
Yann Truong, Geoff Simmons, Rod S. McColl and Philip J. Kitchen
ESC Rennes SChool of Business, Queen's University Belfast, ESC Rennes School of Business and Hull University Business School (HUBS)
Downloads 261 (117,679)

Abstract:

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branding, conspicuous consumption, luxury, new luxury, status, France

6.

Lens or Prism? How Organisations Sustain Multiple and Competing Reputations

European Journal of Marketing, Forthcoming
Posted: 11 Nov 2016 Last Revised: 22 Nov 2016
University of Exeter Business School, University of Exeter, Business School, Department of Economics, Students, University of Sydney Business School and Hull University Business School (HUBS)

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Corporate reputations, Case study, Stakeholders, Geographies, Professional service firms, Prism