Houcai Shen

Nanjing University

Nanjing, Jiangsu 210093

China

  • Nanjing University

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

A Model of Livestream Selling with Online Influencers

Number of pages: 50 Posted: 02 Aug 2021 Last Revised: 09 Jan 2023
Jing Hou, Houcai Shen and Fasheng Xu
Nanjing University - School of Management and Engineering, Nanjing University and Syracuse University - Whitman School of Management
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Citation 7

Abstract:

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Livestream selling, online influencer, social influence, endorsement reliability, reputation loss, influencer selection, commission fee design

2.

How Pricing Interacts with Return Insurance in Dual-channel Retailing

Posted: 10 Apr 2023
Rui Mao, Hongqiao Chen, Houcai Shen and Lianmin Zhang
Nanjing University - School of Management and Engineering, Nanjing University - School of Management and Engineering, Nanjing University and Independent

Abstract:

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pricing, return insurance, dual-channel retailing, product returns