Yong Tan

University of Washington - Michael G. Foster School of Business

Michael G. Foster Endowed Professor of Information Systems

Box 353226

Seattle, WA 98195-3226

United States

SCHOLARLY PAPERS

98

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23,476

SSRN CITATIONS
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140

CROSSREF CITATIONS

84

Scholarly Papers (98)

1.

Network Effects: The Influence of Structural Social Capital on Open Source Project Success

Management Information Systems Quarterly, Forthcoming
Number of pages: 43 Posted: 26 Mar 2008 Last Revised: 02 Sep 2014
Carnegie Mellon University - David A. Tepper School of Business, University of Washington - Michael G. Foster School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 1,567 (14,538)
Citation 20

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open source software development, social networks, productivity, social capital, project success, team composition

2.

Examining the Diffusion of User-Generated Content in Online Social Networks

Number of pages: 39 Posted: 28 Jul 2008
Jeongha Oh, Anjana Susarla and Yong Tan
University of Texas at Dallas, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and University of Washington - Michael G. Foster School of Business
Downloads 1,510 (15,407)
Citation 15

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Diffusion, Social Contagion, User-Generated Content, Social Networks, Reflection Problem

3.

Priming Donor Identity in Digital Profiles of Online Networking Sites: Evidence from a Quasi-Experiment

Number of pages: 33 Posted: 14 Aug 2016 Last Revised: 03 Jun 2020
Indiana University - Kelley School of Business, Rensselaer Polytechnic Institute (RPI), University of Washington - Michael G. Foster School of Business and Beihang University (BUAA)
Downloads 1,084 (25,363)
Citation 2

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reciprocity, susceptibility to social influence, social network, interrupted time series design

4.

Disconfirmation Effect on Online Rating Behavior: A Structural Model

Information Systems Research, 28(3), pp. 626-642, 2017
Number of pages: 37 Posted: 31 Oct 2014 Last Revised: 14 May 2020
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business
Downloads 720 (44,927)
Citation 11

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disconfirmation, online reviews, rating bias, user-generated content, word of mouth, learning models, hierarchical Bayes, Bayesian estimation

5.

Online Cash-Back Shopping: Implications for Consumers and e-Businesses

Information Systems Research, 28(2), pp. 250-264, 2017
Number of pages: 34 Posted: 31 Oct 2014 Last Revised: 30 Mar 2018
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business
Downloads 709 (45,857)
Citation 2

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cash back; price discrimination; electronic commerce; digital marketing; online pricing; game theory; double marginalization; dual channel

6.

Influentials, Imitables or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks

Forthcoming, Journal of Management Information Systems
Number of pages: 40 Posted: 14 Jan 2012 Last Revised: 22 Mar 2016
Anjana Susarla, Jeongha Oh and Yong Tan
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management, University of Texas at Dallas and University of Washington - Michael G. Foster School of Business
Downloads 649 (51,475)
Citation 3

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Social Media, Social Networks, Word-of-Mouth Marketing, Peer Effects, Propensity Score Matching, User Generated Content

7.

Online Cashback Pricing: A New Affiliate Strategy for E-Business

Proceedings of the 34th International Conference on Information Systems (ICIS), May 2013
Number of pages: 17 Posted: 01 Nov 2014 Last Revised: 02 Nov 2016
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business
Downloads 581 (59,280)
Citation 1

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cash back, online advertising, promotion, price discrimination, duopoly

8.

Diffusion Models for Peer-to-Peer (P2P) Media Distribution: On the Impact of Decentralized, Constrained Supply

Information Systems Research, Vol. 21, No. 2, pp. 271-287
Number of pages: 31 Posted: 20 May 2005 Last Revised: 07 Jul 2012
Kartik Hosanagar, Peng Han and Yong Tan
University of Pennsylvania - Operations & Information Management Department, University of Washington and University of Washington - Michael G. Foster School of Business
Downloads 548 (63,957)
Citation 2

Abstract:

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Peer to peer, P2P, product diffusion, P2P diffusion, supply-constrained diffusion

9.

A Hidden Markov Model of Developer Learning Dynamics in Open Source Software Projects

Information Systems Research
Number of pages: 39 Posted: 18 Apr 2008 Last Revised: 20 Oct 2014
Param Vir Singh, Nara Youn and Yong Tan
Carnegie Mellon University - David A. Tepper School of Business, University of Washington and University of Washington - Michael G. Foster School of Business
Downloads 509 (70,018)
Citation 4

Abstract:

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Open source software development, learning, communication, Hidden Markov Model

10.

Dynamic Referrals in Peer-to-Peer Media Distribution

Number of pages: 46 Posted: 30 Aug 2006 Last Revised: 12 Jul 2012
Kartik Hosanagar, Yong Tan and Peng Han
University of Pennsylvania - Operations & Information Management Department, University of Washington - Michael G. Foster School of Business and University of Washington
Downloads 490 (73,289)
Citation 1

Abstract:

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Peer to peer, P2P, product diffusion, dynamic referral, Internet marketing, networks and marketing

11.

Network Dynamics: How Can We Find Patients Like Us?

Information Systems Research 26(3) 496-512, 2015
Number of pages: 38 Posted: 25 Apr 2011 Last Revised: 04 Mar 2018
Indiana University - Kelley School of Business - Department of Operation & Decision Technologies, Sun Yat-sen Business School, Sun Yat-sen University and University of Washington - Michael G. Foster School of Business
Downloads 471 (76,943)
Citation 5

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social networks, healthcare, network dynamics, homophily, online media

12.

The Influence of Platform Inspection Disclosure on Sharing Economy: Evidence from Unstructured Data

Number of pages: 48 Posted: 11 Sep 2017 Last Revised: 21 May 2020
University of Texas at Dallas - Naveen Jindal School of Management, University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 463 (78,514)
Citation 1

Abstract:

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platform disclosure, picture disclosure, sharing economy, quality signal, deep learning

13.

The Economic Value of Ratings in App Market

Number of pages: 32 Posted: 26 Jul 2011
Lin Hao, Xiaofei Li, Yong Tan and Jiuping Xu
Fordham University - Gabelli School of Business, Business School, Sichuan University, China, University of Washington - Michael G. Foster School of Business and Business School, Sichuan University, China
Downloads 457 (79,810)
Citation 7

Abstract:

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consumer ratings, mobile app, revenue sharing, self-selection

14.

What’s in a 'Username'? Examining the Effect of Perceived Anonymity on Herding in Crowdfunding

Information Systems Research, Forthcoming
Number of pages: 36 Posted: 06 Aug 2019 Last Revised: 20 Jul 2021
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 409 (90,852)

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crowdfunding; herding; observational learning; anonymity; privacy; source credibility

15.

Investor Learning in Crowdfunded Supply Chain Finance Markets

Number of pages: 32 Posted: 08 Mar 2018 Last Revised: 29 Jan 2021
University of Washington - Michael G. Foster School of Business, Shanghai University of Finance and Economics, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 395 (94,517)

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FinTech, Supply Chain Finance; Crowdfunding; Platform Policy; Learning

16.

Adding the Online-to-Store Channel to Supply Chain: Impact of Spillover Effect

Number of pages: 36 Posted: 17 Jul 2018
Tianjin University, Tianjin UniversityTianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 373 (101,049)
Citation 3

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Omnichannel Retailing; Cross-Channel Spillover Effect; Online-to-Store; Online Disutility Cost; Agency Pricing

17.

Money Maker or Money Loser? The Dilemma of Membership Free Shipping

Number of pages: 38 Posted: 13 Aug 2016
Indiana University - Kelley School of Business, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 373 (101,049)
Citation 3

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free shipping, electronic commerce, retail competition, game theory, membership free shipping, contingent free shipping

18.

Delivering Healthcare through Teleconsultations: Implication on Offline Healthcare Disparity

Number of pages: 50 Posted: 19 Jun 2017 Last Revised: 09 Nov 2020
University of Washington - Michael G. Foster School of Business, Harbin Institute of Technology, University of Washington - Michael G. Foster School of Business and Harbin Institute of Technology
Downloads 369 (102,864)
Citation 1

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telemedicine, healthcare disparity, Exponential Random Graph Model

19.

Feeling Blue? Go Online: An Empirical Study of Social Support among Patients

Information Systems Research. 25(4) 690-709, 2014
Number of pages: 39 Posted: 25 Oct 2010 Last Revised: 04 Mar 2018
Lu (Lucy) Yan and Yong Tan
Indiana University - Kelley School of Business - Department of Operation & Decision Technologies and University of Washington - Michael G. Foster School of Business
Downloads 368 (102,564)
Citation 15

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healthcare, social networks, online media, user generated content, Observed Markov Decision Process

20.

Leveraging Philanthropic Behavior for Customer Support: The Case of User Support Forums

MIS Quarterly, Forthcoming
Number of pages: 51 Posted: 25 Feb 2013
Pennsylvania State University, University of Texas at Dallas - Naveen Jindal School of Management, University of Washington - Michael G. Foster School of Business and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 353 (107,413)
Citation 2

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user support forum, text mining, pro-social behavior, recognition mechanism, feedback

21.

Freemium Pricing in Digital Games with Virtual Currency

Number of pages: 36 Posted: 01 Mar 2018 Last Revised: 13 Sep 2019
Zixuan Meng, Lin Hao and Yong Tan
University of Texas at Dallas - Naveen Jindal School of Management, Fordham University - Gabelli School of Business and University of Washington - Michael G. Foster School of Business
Downloads 342 (111,695)

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freemium model, ad-sponsored model, digital games, virtual currency

22.

The Impact of Subscription Reciprocity on Charitable Content Creation and Sharing: Evidence from Twitter on Giving Tuesday

Management Information Systems Quarterly, Forthcoming
Number of pages: 40 Posted: 16 Oct 2016 Last Revised: 26 Jan 2020
Xue (Jane) Tan, Yingda Lu and Yong Tan
Indiana University - Kelley School of Business, Rensselaer Polytechnic Institute (RPI) and University of Washington - Michael G. Foster School of Business
Downloads 341 (111,695)

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Twitter, Reciprocity, Charitable Movements, Content Creation, Content Sharing

23.

Investor Platform Choice: Herding, Platform Attributes, and Regulations

Journal of Management Information Systems, 35(1) pp. 86-116, 2018
Number of pages: 34 Posted: 06 Oct 2016 Last Revised: 09 Sep 2018
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 338 (112,796)
Citation 12

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fintech, peer-to-peer lending, crowdfunding, herding, multilevel model, regulations

24.

When Online Lending Meets Real Estate: Examining Investment Decisions in Lending-Based Real Estate Crowdfunding

Information Systems Research, 31(3), pp. 715-730, 2020
Number of pages: 36 Posted: 19 Jul 2019 Last Revised: 28 Sep 2020
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 330 (115,769)
Citation 4

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crowdfunding, P2P lending, real estate, collateral, housing prices, stock market

25.

Impact of Live Chat on Purchase in Electronic Markets: The Moderating Role of Information Cues

Forthcoming in Information Systems Research
Number of pages: 45 Posted: 03 Oct 2016 Last Revised: 03 Nov 2020
Xue (Jane) Tan, Youwei Wang and Yong Tan
Indiana University - Kelley School of Business, Fudan University - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 329 (116,157)
Citation 3

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live chat, reputation systems, feedback score, past sales volume, online word-of-mouth, e-commerce, electronic market

26.

Developer Heterogeneity and Formation of Communication Networks in Open Source Software Projects

Journal of Management Information Systems, Volume 27, Number 3, 2010
Number of pages: 63 Posted: 01 Oct 2008 Last Revised: 07 Nov 2017
Param Vir Singh and Yong Tan
Carnegie Mellon University - David A. Tepper School of Business and University of Washington - Michael G. Foster School of Business
Downloads 316 (121,399)
Citation 1

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social networks, network formation, game theory, open source, software, knowledge worker, teams

27.

An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace

Information Systems Research 31(1):37-56
Number of pages: 39 Posted: 03 Oct 2016 Last Revised: 17 Oct 2020
Haoyan Sun, Ming Fan and Yong Tan
Department of Decision and Technology Analytics,Lehigh University, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 304 (126,405)
Citation 2

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online marketplace, sponsored search, social media endorsement, online traffic, econometrics

28.

Optimal Pricing of Information Goods under the Freemium Strategy in the Presence of Piracy and Network Effects

Number of pages: 38 Posted: 21 Jun 2016
Tianjin UniversityTianjin University - College of Management and Economics, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 287 (134,386)
Citation 5

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Information Goods; Piracy; Freemium; Network Effects; Quality Perception; Pricing

29.

Cooperative Cashing?: An Economic Analysis of Document Duplication in Cooperative Web Caching

Information Systems Research, Vol. 23, No. 2, pp. 356-357
Number of pages: 46 Posted: 30 Aug 2006 Last Revised: 21 Sep 2018
Kartik Hosanagar and Yong Tan
University of Pennsylvania - Operations & Information Management Department and University of Washington - Michael G. Foster School of Business
Downloads 255 (151,513)

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Content Delivery, Caching, game theory

30.

Employee Referral Dynamics in Social Hiring: Evidence from LinkedIn

Number of pages: 39 Posted: 03 Dec 2018 Last Revised: 17 Mar 2021
University of Florida - Warrington College of Business, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 252 (153,349)
Citation 2

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Social hiring, professional online network, employee referral, job similarity, gender homophily

31.

Gamified Challenges in Online Weight-Loss Communities

Number of pages: 50 Posted: 25 Apr 2018 Last Revised: 28 Aug 2020
University of California Irvine, Donbei University of Finance and Economics, University of Washington - Michael G. Foster School of Business and Harbin Institute of Technology - School of Management
Downloads 252 (153,349)

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Online weight-loss community, Weight-loss challenge, Goal setting, Gamification, System generalized method of moments (GMM; Blundell-Bond), Inverse probability weighting (IPW)

32.

Stability and Efficiency of Communication Networks in Open Source Software Development

15th Annual Workshop on Information Technolgies & Systems (WITS) Paper
Number of pages: 22 Posted: 02 Mar 2006 Last Revised: 15 May 2011
Yong Tan and Param Vir Singh
University of Washington - Michael G. Foster School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 252 (153,349)

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Open source software development, Social networks, Efficiency, Stability, communication structure, coordination structure.

33.

Should Managerial Responses to Online Word-of-Mouth be Prescriptive? Impacts on Firm Performance

Number of pages: 48 Posted: 17 Feb 2017 Last Revised: 28 Sep 2020
University of Denver, Daniels College of Business, Business Information and Analytics, University of Denver, Daniels College of Business, University of Denver - Department of Marketing and University of Washington - Michael G. Foster School of Business
Downloads 241 (160,198)
Citation 2

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online word of mouth, management responses, endogeneity, instrumental variable approach, social media

34.

How Is Mobile User Behavior Different? — A Hidden Markov Model of Mobile Application Usage Dynamics

Number of pages: 37 Posted: 19 Nov 2018 Last Revised: 25 Nov 2018
Tsinghua University, School of Economics & Management, Students, University of Washington - Michael G. Foster School of Business, Tsinghua University, School of Economics & Management and Tsinghua University - School of Economics and Management
Downloads 238 (162,157)

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mobile internet, mobile application usage, hidden Markov model, micro-moment, context

35.

Opinion Formation on Social Media Platform

Number of pages: 44 Posted: 27 Oct 2014
Yingda Lu, Junjie Wu and Yong Tan
Rensselaer Polytechnic Institute (RPI), Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business
Downloads 238 (162,157)
Citation 1

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opinion formation, social media, big data, Bayesian learning

36.

Provision of Helpful Review Videos: Effects of Video Characteristics on Perceived Helpfulness

Number of pages: 39 Posted: 25 Sep 2020 Last Revised: 19 Mar 2021
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 234 (165,481)

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product review videos, review helpfulness, voice analysis, sentiment analysis

37.

Cloud Service vs. On-Premises Software: Competition Under Security Risk and Product Customization

Number of pages: 34 Posted: 11 Oct 2016
Beihang University (BUAA) - School of Economic and Management ScienceTianjin University - College of Management and Economics, Tianjin UniversityTianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 226 (170,434)
Citation 1

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cloud computing, on-premises software, cloud security, customization, upgrade pricing, competitive strategies, misfit cost

38.

Shared Minds: How Patients Use Collaborative Information Sharing via Social Media Platforms

Production and Operations Management, Forthcoming
Number of pages: 38 Posted: 08 Oct 2012 Last Revised: 10 May 2018
Indiana University - Kelley School of Business - Department of Operation & Decision Technologies, Harbin Institute of Technology - School of Management, University of Washington - Michael G. Foster School of Business and Independent
Downloads 221 (174,090)
Citation 2

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online healthcare community, treatment reviews, experiential information, social information processing theory, latent variable model

39.

How Rewarding is the Reward? Demand Estimation of Crowdfunding Platforms

Number of pages: 31 Posted: 20 Aug 2018 Last Revised: 11 Nov 2018
Shahryar Doosti and Yong Tan
Chapman University - George Argyros School of Business & Economics and University of Washington - Michael G. Foster School of Business
Downloads 220 (174,842)

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crowdfunding, demand estimation, price sensitivity, aggregate data, latent instrument variable, mixture mode, document embeddings

40.

The Signaling Effect of Sampling Size in Online Physical Goods Sampling

Number of pages: 42 Posted: 01 Sep 2016 Last Revised: 20 Apr 2020
Zibo Liu, Zhijie Lin, Ying Zhang and Yong Tan
University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics and Management, University of Auckland - Department of Information Systems and Operations Management and University of Washington - Michael G. Foster School of Business
Downloads 206 (185,888)

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product sampling; product type; signaling effect; structural model

41.

Unifying Algorithmic and Theoretical Perspectives: Emotions in Online Reviews and Sales

Number of pages: 57 Posted: 18 Dec 2019 Last Revised: 15 Oct 2021
University of Washington - Michael G. Foster School of Business, School of Management, University of Science and Technology of China, Tsinghua University - Department of Management Science and Engineering and University of Washington - Michael G. Foster School of Business
Downloads 200 (191,118)

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emotions, online reviews, box office, Word2Vec, processing fluency, perceived helpfulness, purchase intention

42.

Reward Scheme Design for Online Crowdfunding Projects

Number of pages: 49 Posted: 06 Oct 2017
Shanghai University of Finance and Economics, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 199 (191,988)
Citation 3

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Crowdfunding, Reward Scheme Design, Multinomial Logit Model, Product Line Design

43.

Stimulating Intrinsic and Extrinsic Motivation in Online Learning: The Role of Incentive Design

Number of pages: 38 Posted: 06 Feb 2019 Last Revised: 01 Jun 2021
Ruoxin Zhou, Fei Ren and Yong Tan
University of International Business and Economics, Peking University - Guanghua School of Management and University of Washington - Michael G. Foster School of Business
Downloads 196 (194,580)
Citation 1

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Online Learning, Mechanism Design, Goal Pursuit, Social Comparison, Dynamic Panel, Difference GMM

44.

From Automobile to Autonomous: Does Self-Driving Improve Traffic Conditions?

Number of pages: 31 Posted: 07 May 2019 Last Revised: 30 Jun 2020
Peking University - Guanghua School of Management, Purdue University - Krannert School of Management and University of Washington - Michael G. Foster School of Business
Downloads 189 (201,046)
Citation 1

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autonomous car service, smart city transportation, traffic accident, difference in difference, public reaction, natural experiment

45.

A Structural Model of Customer Learning on Mobile Payment

Tsinghua SEM CIDG Working Paper Series 2018-01
Number of pages: 29 Posted: 24 Jul 2018
Shaohui Wu, Yong Tan and Yubo Chen
Tsinghua University, School of Economics & Management, Students, University of Washington - Michael G. Foster School of Business and Tsinghua University, School of Economics & Management
Downloads 188 (201,976)

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FinTech, Mobile Payment, Mobile Channel, Bayesian Learning, Cross-nested Logit Model

46.

Platform Refund Insurance or Being Cast Out: Quantifying the Signaling Effect of Refund Options in the Online Service Marketplace

Number of pages: 39 Posted: 09 Sep 2016 Last Revised: 13 Jul 2020
Jinyang Zheng, Youwei Wang and Yong Tan
Purdue University - Krannert School of Management, Fudan University - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 186 (203,896)

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demand estimation, online marketplace, platform refund insurance, signaling theory, consumer surplus

47.

Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings

Management Science, Forthcoming
Number of pages: 32 Posted: 23 May 2015
University of Denver, Daniels College of Business, Business Information and Analytics, University of Pennsylvania - Operations & Information Management Department and University of Washington - Michael G. Foster School of Business
Downloads 171 (219,397)
Citation 29

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online word of mouth, ratings, social influences, informational cascades, latent variables, multilevel models, online social media

48.

Value of Information Sharing via Ride-hailing Apps: An Empirical Analysis

Number of pages: 50 Posted: 02 Mar 2018 Last Revised: 24 Aug 2021
University of Florida - Warrington College of Business, Purdue University - Krannert School of Management, Fudan University - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 163 (228,322)
Citation 1

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information sharing, ride-hailing apps, economic value of IT, externality, IT public policy

49.

Spoiled for Choice? Personalized Recommendation for Healthcare Decisions: A Multi-Armed Bandit Approach

Kelley School of Business Research Paper No. 19-25
Number of pages: 39 Posted: 13 Jun 2019 Last Revised: 10 Oct 2021
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, Indiana University - Kelley School of Business - Department of Operation & Decision Technologies and University of Washington - Michael G. Foster School of Business
Downloads 161 (230,763)

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personalized healthcare recommendations, health behavior dynamics, recommendation diversity, multi-armed bandit (MAB), deep-learning embeddings

50.

Turn Your Online Engagement in Chronic Disease Management from Zero to Hero: A Multi-Dimensional Continuous-Time Evaluation

Kelley School of Business Research Paper No. 19-13
Number of pages: 38 Posted: 24 Jan 2019 Last Revised: 10 Oct 2021
University of Washington - Michael G. Foster School of Business, Indiana University - Kelley School of Business - Department of Operation & Decision Technologies, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 160 (231,990)

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behavioral dimensions of engagement, timing information, chronic disease management, online healthcare communities (OHCs), multi-dimensional Continuous-Time Hidden Markov Model (CTHMM)

51.

A Smart Solution to Rush-Hour Traffic Congestion: Effects of Dockless Bike-Sharing Entry on Ride-Sharing

Number of pages: 34 Posted: 11 Nov 2019
University of Washington, Michael G. Foster School of Business, StudentsHarbin Institute of Technology, Students, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 159 (233,270)

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Dockless bike-sharing; traffic congestion; rush hour; smart city

52.

Discount Schemes for the Preemptible Service of a Cloud Platform with Unutilized Capacity

Forthcoming in Information Systems Research
Number of pages: 43 Posted: 15 Nov 2018 Last Revised: 25 Jan 2021
Shi Chen, Kamran Moinzadeh and Yong Tan
University of Washington - Foster School of Business, Foster School of Business - University of Washington and University of Washington - Michael G. Foster School of Business
Downloads 150 (244,788)
Citation 1

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Discount Schemes, Pricing of Capacity, Cloud Computing, Preemptible Instance

53.

Duopoly Pricing Strategy for Information Products with Premium Service: Free Product or Bundling?

Journal of Management Information Systems, (2016), Vol. 33, No. 1 pp. 260-295
Number of pages: 41 Posted: 30 Jun 2016 Last Revised: 31 Aug 2016
Beihang University (BUAA) - School of Economic and Management ScienceTianjin University - College of Management and Economics, Tianjin UniversityTianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 149 (246,094)
Citation 4

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free core product, freemium, information products, network effects, premium service, pricing, product bundling

54.

Information or Distortion? The Effect of Customer Generated Images on Product Rating Dynamics

Number of pages: 42 Posted: 17 Jul 2020
Tsinghua University - School of Economics & Management, University of Washington - Michael G. Foster School of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 146 (250,204)
Citation 1

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Customer Generated Images; rating dynamics; image aesthetics; face disclosure; review ranking algorithm

55.

Do Mobile Applications Bring Longer Tail? An Empirical Study of Sales Concentration in Online Channels

Number of pages: 57 Posted: 23 Oct 2018 Last Revised: 02 Sep 2021
Chapman University - George Argyros School of Business & Economics, Fudan University - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 144 (252,995)
Citation 2

Abstract:

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Long Tail, Mobile, Electronic Commerce, Sales Concentration, Internet, Apps, Mobile Commerce, Mobile Analytics, Mobile Apps

56.

Show Me the Money: The Economic Impact of Membership-Based Free Shipping Programs on E-Tailers

Information Systems Research, Forthcoming
Number of pages: 29 Posted: 31 Mar 2021 Last Revised: 02 Apr 2021
University of Washington, Michael G. Foster School of Business, Students, George Washington University - School of Business, Indiana University - Kelley School of Business and University of Washington - Michael G. Foster School of Business
Downloads 143 (254,397)

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free shipping, contingent free shipping, segmentation, price discrimination, electronic commerce

57.

Trial and Pricing Strategies of Software Market with Competition and Network Effects

Number of pages: 45 Posted: 01 Sep 2016 Last Revised: 26 Oct 2016
Zhenhua Wu, Zhijie Lin and Yong Tan
Arizona State University (ASU) - Economics Department, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 137 (263,130)

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software trial, pricing, market competition, network effects, compatibility

58.

Effects of Different Types of Free Trials and Ratings in Sampling of Consumer Software: An Empirical Study

Journal of Management Information Systems, Volume 30, Issue 3, 2013
Number of pages: 43 Posted: 24 May 2015
Young-Jin Lee and Yong Tan
University of Denver, Daniels College of Business, Business Information and Analytics and University of Washington - Michael G. Foster School of Business
Downloads 135 (266,146)
Citation 6

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software free trials, information diffusion, online user and third-party ratings, freeware, trialware, Hausman-Taylor estimation, software commercialization

59.

A Boon or a Bane? An Examination of Social Communication in Social Trading

Number of pages: 35 Posted: 01 Apr 2021
University of Washington - Michael G. Foster School of Business, University of Washington, Paderborn University and University of Washington - Michael G. Foster School of Business
Downloads 133 (270,708)

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Social Trading, Copy Trading, Social Communication, STERGM

60.

A Structural Analysis of Bitcoin Cash's Emergency Difficulty Adjustment Algorithm

Number of pages: 36 Posted: 07 May 2019
Vipul Aggarwal and Yong Tan
University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 133 (269,211)
Citation 2

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cryptocurrencies, bitcoin fork, bitcoin cash, emergency difficulty adjustment, structural modeling

61.

Effects of Scarcity-Induced Demand on the Crowdfunding Market

Number of pages: 41 Posted: 08 Feb 2019 Last Revised: 03 Dec 2019
Zhijin Zhou, Chaoliang Ma and Yong Tan
University of Washington - Michael G. Foster School of Business, University of Science and Technology of China (USTC) and University of Washington - Michael G. Foster School of Business
Downloads 132 (270,708)
Citation 1

Abstract:

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Crowdfunding, Scarcity Strategy, Behavioral Mechanism, Hierarchical Bayesian

62.

Emotions in Online Content Diffusion

Number of pages: 45 Posted: 11 Nov 2020
University of Washington - Michael G. Foster School of Business, The University of Hong Kong, University of Washington - Department of Information Systems and Operations ManagementUniversity of Washington, Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 121 (290,645)

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Information Diffusion, Online Content, Emotion Detection, Social Networks, Social Media

63.

An Empirical Study of Software Sampling: Categorical Heterogeneity and Vendor Strategy

Number of pages: 6 Posted: 04 Feb 2009
Young-Jin Lee and Yong Tan
University of Denver, Daniels College of Business, Business Information and Analytics and University of Washington - Michael G. Foster School of Business
Downloads 118 (294,074)
Citation 2

Abstract:

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Software, Product Sampling, Freeware, Trialware, Bayesian Inference

64.

The Consensus Effect on Shared Treatment Experience in Online Healthcare Communities

Journal of Management Information Systems 34(1) 11-39.
Number of pages: 40 Posted: 07 May 2015 Last Revised: 04 Mar 2018
Lu (Lucy) Yan and Yong Tan
Indiana University - Kelley School of Business - Department of Operation & Decision Technologies and University of Washington - Michael G. Foster School of Business
Downloads 117 (295,812)
Citation 1

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health information sharing, perceived treatment effectiveness, user-generated content, social network, latent variable model, random coefficient model

65.

Managing Online Piracy in Platform: Pricing and Platform Protection

Number of pages: 34 Posted: 05 Jun 2020
State Key Laboratory of Media Convergence and Communication, Tianjin UniversityTianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 113 (303,185)

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Platform Protection, Piracy, Information Goods, Pricing, Deterrent Enforcement, Platform Ecosystem

66.

Learning to be Creative: A Mutually Exciting Spatio-Temporal Point Process Model for Idea Generation in Open Innovation

Number of pages: 62 Posted: 07 May 2019 Last Revised: 10 Jun 2020
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 112 (305,101)
Citation 2

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open innovation, analogical reasoning, creative idea generation, mutually exciting spatio-temporal point process, community interactions, multivariate stochastic model

67.

When to Broadcast? Inventory Disclosure Policies for Online Sales of Limited Inventory

Number of pages: 41 Posted: 27 May 2020 Last Revised: 06 Jul 2021
University of Washington - Foster School of Business, University of Washington - Michael G. Foster School of Business, Foster School of Business - University of Washington and University of Washington - Michael G. Foster School of Business
Downloads 109 (310,920)

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Inventory Management, Information Disclosure, Lightning and Flash Deals, Dynamic Programming, Stochastic Models, Optimization

68.

Know Your Firm and Manage Social Media Engagement: Impact on Firm Sales Performance

Number of pages: 59 Posted: 22 Apr 2017 Last Revised: 01 Jul 2021
Fei Ren, Yong Tan and Fei Wan
Peking University - Guanghua School of Management, University of Washington - Michael G. Foster School of Business and Shanghai International Studies University - School of Business and Management
Downloads 108 (312,899)

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firm social media, sales performance, product involvement, content analysis, quasi-experiment, propensity score matching, difference-in-differences, control function

69.

Modeling Users’ Online Participation: Evidence from Online Weight-Loss Communities

Kelley School of Business Research Paper No. 19-9
Number of pages: 5 Posted: 11 Dec 2018
University of Washington - Michael G. Foster School of Business, Indiana University - Kelley School of Business - Department of Operation & Decision Technologies, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 106 (316,929)

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temporal dynamics (timing information), multiple behavioral dimensions, community commitment, multi-dimensional continuous-time hidden Markov model

70.

Making Money with Free Software? Sampling Implications of Software Market

Number of pages: 20 Posted: 05 Feb 2009
Young-Jin Lee and Yong Tan
University of Denver, Daniels College of Business, Business Information and Analytics and University of Washington - Michael G. Foster School of Business
Downloads 105 (319,017)

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Product sampling, Freeware, Trialware, Third-party rating, Software

71.

Understanding Lenders' Investment Behavior in Online Peer-to-Peer Lending: A Construal Level Theory Perspective

Number of pages: 40 Posted: 14 Apr 2020 Last Revised: 04 Aug 2020
Tianjin University - College of Management and Economics, Clarkson University - School of Business, Tianjin University - College of Management and Economics, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 97 (336,002)

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online P2P lending, construal level theory, interest rate, geographic distance, educational distance, bidding value

72.

Social Media Sponsorship: Metrics for Finding the Right Content Creator-Sponsor Matches

Number of pages: 76 Posted: 05 Dec 2019 Last Revised: 12 Oct 2020
Chapman University - George Argyros School of Business & Economics, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 97 (336,002)

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Social Media Video Sponsorship; Content Creator; Sponsor; Sponsorship Relevance; Natural Language Processing; Latent Dirichlet Allocation; Machine Learning; Matrix Completion

73.

More Than Double Your Impact: An Empirical Study of Match Offers on Charitable Crowdfunding Platforms

Kelley School of Business Research Paper No. 2021-36
Number of pages: 43 Posted: 09 Apr 2021
University of Washington, Michael G. Foster School of Business, Students, Indiana University - Kelley School of Business, Shanghai University of Finance and Economics and University of Washington - Michael G. Foster School of Business
Downloads 96 (338,258)
Citation 1

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crowdfunding, match funding, charitable giving, crowding-in effect

74.

How Does Virtual Reality Matter? Evidence from an Online Real Estate Platform

Number of pages: 48 Posted: 11 Mar 2021
Zhenbin Yan, Zixuan Meng and Yong Tan
University of Science and Technology of China (USTC) - School of Management, University of Texas at Dallas - Naveen Jindal School of Management and University of Washington - Michael G. Foster School of Business
Downloads 93 (345,036)

Abstract:

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Virtual Reality, Real Estate Platform, Survival Analysis

75.

Optimal Timing of Dynamic Requirement Reviews for Software Development Process

16th Annual Workshop on Information Technologies & Systems (WITS) Paper
Number of pages: 6 Posted: 19 May 2008
Yonghua Ji, Ming Fan and Yong Tan
University of Alberta - Department of Accounting, Operations & Information Systems, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 85 (364,931)
Citation 1

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software engineering, process analysis, requirement reviews, optimal policy

76.

Retention, Migration, and Engagement: An Analysis of a Large-Scale Multiplex Volunteer Collaboration Network

Number of pages: 39 Posted: 21 Sep 2020 Last Revised: 01 Dec 2020
Yifan Yu, Xue (Jane) Tan and Yong Tan
University of Washington - Michael G. Foster School of Business, Indiana University - Kelley School of Business and University of Washington - Michael G. Foster School of Business
Downloads 80 (381,070)

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Volunteerism, multiplex network, network cohesion, structural hole

77.

Examining Opinion Polarization on Social Media Platform Using a Natural Experiment

Number of pages: 52 Posted: 17 May 2019
Yingda Lu, Junjie Wu, Yong Tan and Jian Chen
University of Illinois at Chicago, Beihang University (BUAA), University of Washington - Michael G. Foster School of Business and Tsinghua University - School of Economics and Management
Downloads 76 (389,653)

Abstract:

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opinion polarization, social media, Bayesian learning

78.

Flow of the Game: A Hidden Markov Model of Player Game-play and Reward Ads Watching Behavior in Online Mobile Games

Number of pages: 41 Posted: 29 Apr 2021
Jiaying Deng, Stephanie Lee and Yong Tan
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 69 (410,917)

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User Engagement, Reward Ads, Motivation Theory, Mobile Games, Hidden Markov Model

79.

Quantifying the Value of Heterogeneous Preference: An Empirical Matching Model of Peer-to-Peer Lending

Number of pages: 39 Posted: 07 May 2019 Last Revised: 09 Oct 2019
Nanjing University - School of Business, Purdue University - Krannert School of Management, University of Washington - Michael G. Foster School of Business and Harbin Institute of Technology - School of Management
Downloads 69 (410,917)

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peer-to-peer lending, two-sided matching, information disclosure, credit score, maximum score estimation

80.

What Should a Cover Picture Cover? Understanding the Impact of Different Categories of Photos on Sales with Evidence from a Daily-deal Platform

Number of pages: 55 Posted: 28 May 2021
University of Science and Technology of China (USTC) - School of Management, Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
Downloads 66 (420,721)

Abstract:

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Online platform, Marketer-generated Visual Content, Visual Marketing, Brand Name/Logo, Picture Content, Picture Composition

81.

Dynamics of Content Contributors’ Performance: Evidence from a Social Question-and-Answer Community

Number of pages: 43 Posted: 06 Feb 2020
Yue Jin, Yong Tan and Jinghua Huang
University of International Business and Economics (UIBE), University of Washington - Michael G. Foster School of Business and Tsinghua University - Department of Management Science and Engineering
Downloads 63 (430,815)

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contributor performance, social ties, user-generated content, ability-motivation-opportunity (AMO theory), social Q&A community, hidden Markov model

82.

User-Generated Content Regulation for Mixed Two-Sided Platforms

Number of pages: 43 Posted: 02 Aug 2021
Tianjin UniversityTianjin University - College of Management and Economics, Tianjin University, State Key Laboratory of Media Convergence and Communication and University of Washington - Michael G. Foster School of Business
Downloads 60 (441,397)

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platform regulation, mixed two-sided markets, revenue model, advertising, agency model, economic modeling

83.

Switching Decision, Timing, and App Performance: An Empirical Analysis of Mobile App Developers’ Switching Behavior Between Monetarization Strategies

Journal of Business Research, Forthcoming
Number of pages: 49 Posted: 27 Mar 2019 Last Revised: 22 Dec 2020
University of Denver, Daniels College of Business, Business Information and Analytics, Purdue University - Krannert School of Management, University of Denver, Daniels College of Business and University of Washington - Michael G. Foster School of Business
Downloads 57 (452,349)

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Mobile Applications, App Store, Monetarization Strategy, Simultaneous Equation Model, Fixed Effects Estimation, Wireless Commerce, Mobile App Marketing

84.

Service Refusal in the Sharing Economy: Evidence of the New-User Bias

Number of pages: 48 Posted: 15 Apr 2020
Fudan University - School of Management, Fudan University, School of Management, Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business
Downloads 55 (459,775)

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Service Refusal, Online Service Providers, New Users, Repeat-Purchase Users, Sharing Economy

85.

Asymmetric Network Effects in the Integration of Digital Platforms

Number of pages: 42 Posted: 03 Jul 2021
Zhijun Yan, Han Yang, Lin Jia and Yong Tan
Beijing Institute of Technology, Beijing Institute of Technology, School of Management and Economics, Beijing Institute of Technology and University of Washington - Michael G. Foster School of Business
Downloads 45 (500,895)

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unidirectional resource transfer, asymmetric network effect, user-generated content, two-sided markets, user engagement, single-group interrupted time-series

86.

When Social Fails: Quasi-experiments on the Effect of Utilizing Digitized Social Relations on Content Generation

Number of pages: 40 Posted: 29 Jun 2020
University of International Business and Economics (UIBE), Purdue University - Krannert School of Management, Tsinghua University - Department of Management Science and Engineering and University of Washington - Michael G. Foster School of Business
Downloads 45 (500,895)

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user-generated content, digitized social relation, privacy, self-presentation, context collapse, quasi experiments

87.

Actions Speak Louder than Words: Imputing Users’ Reputation from Transaction History

The University of Auckland Business School Research Paper
Number of pages: 50 Posted: 20 Jul 2020
Purdue University - Krannert School of Management, University of Washington - Michael G. Foster School of Business and University of Auckland Business School
Downloads 44 (505,397)

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Peer-to-Peer Lending, Reputation, Latent Instrumental Variable Modeling, Dynamic Latent Class Model, Hidden Markov Model, Bayesian Analysis

88.

COVID-19, Urban Transportation, and Air Pollution

Number of pages: 40 Posted: 10 Jun 2021
Juan Wang, Yifan Yu, Wendao Xue and Yong Tan
University of Science and Technology of China (USTC), School of Management, University of Washington - Michael G. Foster School of Business, University of Washington - Department of Economics and University of Washington - Michael G. Foster School of Business
Downloads 37 (543,736)

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Air pollution; transportation; COVID-19; double/debiased machine learning

89.

Social Media Engagement and Performance of E-Tailers: An Empirical Study

Number of pages: 38 Posted: 29 Jul 2020
Fei Ren, Yong Tan and Fei Wan
Peking University - Guanghua School of Management, University of Washington - Michael G. Foster School of Business and Shanghai International Studies University - School of Business and Management
Downloads 33 (559,776)

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social media marketing, marketer-generated content, product involvement, propensity score matching, difference-in-differences, control function

90.

Optimal Design of “Free” Content Provision for Online Platforms: Impacts of Advertising and Network Effects

Number of pages: 30 Posted: 18 Oct 2021
Tianjin UniversityTianjin University - College of Management and Economics, affiliation not provided to SSRN, State Key Laboratory of Media Convergence and Communication, University of Minnesota - Duluth - Labovitz School of Business and Economics (LSBE) and University of Washington - Michael G. Foster School of Business
Downloads 6 (749,345)

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hybrid trial; online content; content provision strategy; advertising; subscriptions

91.

An Empirical Study of Free Product Sampling and Rating Bias

Information Systems Research, 30(1), 260-275. https://doi.org/10.1287/isre.2018.0801 , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Zhijie Lin, Ying Zhang and Yong Tan
Tsinghua University - School of Economics and Management, University of Auckland - Department of Information Systems and Operations Management and University of Washington - Michael G. Foster School of Business

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product sampling, product trial, rating bias, product review, word-of-mouth, electronic commerce, econometric analysis

92.

An Empirical Study of the Dynamic and Differential Effects of Prefunding

Posted: 09 Jul 2019 Last Revised: 28 Sep 2020
Xiahua Wei, Ming Fan, Weijia You and Yong Tan
University of Washington, Bothell School of Business, University of Washington - Michael G. Foster School of Business, Beijing Forestry University and University of Washington - Michael G. Foster School of Business

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Crowdfunding, Information Asymmetry, Prefunding, Dynamic Effects, Herding, Counterfactual Decomposition

93.

Moment or Momentum? Examining the Effectiveness of the Ecosystem in Online Healthcare Communities

Kelley School of Business Research Paper No. 18-17
Posted: 05 Mar 2018 Last Revised: 05 Dec 2020
Lu (Lucy) Yan and Yong Tan
Indiana University - Kelley School of Business - Department of Operation & Decision Technologies and University of Washington - Michael G. Foster School of Business

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attract-select-attrition (ASA) theory, ASA for online healthcare community dynamics (OHCASA), weight management, weight-loss communities, structural vector autoregression (SVAR) models

94.

How Mega Is the Mega? Exploring the Spillover Effects of WeChat Using Graphical Model

Zheng, J., Qi, Z., Dou, Y., & Tan, Y. (2019). How mega is the mega? Exploring the spillover effects of WeChat using graphical model. Information Systems Research, 30(4), 1343-1362.
Posted: 23 Sep 2016 Last Revised: 10 Aug 2021
Purdue University - Krannert School of Management, University of North Carolina (UNC) at Chapel Hill - Department of Statistics, Fudan University - School of Management and University of Washington - Michael G. Foster School of Business

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causal inference, graphical model, app analytics, WeChat, spillover effects, machine learning, econometrics

95.

Optimizing Two-Sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning

Zheng, J., Ren, F., Tan, Y., & Chen, X. (2020). Optimizing Two-Sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning. Information Systems Research, 31(3), 692-714.
Posted: 23 Sep 2016 Last Revised: 10 Aug 2021
Jinyang Zheng, Fei Ren, Yong Tan and Xi Chen
Purdue University - Krannert School of Management, Peking University - Guanghua School of Management, University of Washington - Michael G. Foster School of Business and Nanjing University - School of Business

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Transportation Network Companies, Two-Sided Sales Promotion, Bayesian Learning, Structural Model

96.

Competition and Distortion: A Theory of Information Bias on the Peer-to-Peer Lending Market

Posted: 01 Sep 2016 Last Revised: 29 Jul 2020
Zhenhua Wu, Lin Hu, Zhijie Lin and Yong Tan
Arizona State University (ASU) - Economics Department, Australian National University (ANU), Tsinghua University - School of Economics and Management and University of Washington - Michael G. Foster School of Business

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peer-to-peer lending platforms, information provider, financial intermediaries, information bias, Perfect Bayesian Equilibrium

97.

Online Appendix for 'Money Maker or Money Loser? The Dilemma of Membership Free Shipping'

Posted: 14 Aug 2016
Indiana University - Kelley School of Business, George Washington University - School of Business and University of Washington - Michael G. Foster School of Business

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free shipping, electronic commerce, retail competition, game theory, membership free shipping, contingent free shipping

98.

Analyzing Document Duplication Effects on Joint Policies for Browser and Proxy Caching

INFORMS, Journal on Computing, Volume 18, Issue 4, Winter 2006, pp. 506-522 , University of Alberta School of Business Research Paper No. 2013-655
Posted: 28 Jun 2013
Yong Tan, Yonghua Ji and Vijay Mookerjee
University of Washington - Michael G. Foster School of Business, University of Alberta - Department of Accounting, Operations & Information Systems and University of Texas at Dallas - Naveen Jindal School of Management

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Other Papers (3)

Total Downloads: 0
1.

Disconfirmation Effect on Online Opinion Expression

Posted: 29 Mar 2018
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business

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online review, online word of mouth, learning models, hierarchical Bayes

2.

Online Cashback Affiliate: A New Promotional Pricing Model

Posted: 13 Mar 2018
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business

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cash back, price discrimination, promotions, electronic commerce, digital marketing, game theory, double marginalization, dual channel

3.

Disconfirmation Effect on Online Rating Behavior: A Dynamic Analysis

Posted: 13 Mar 2018 Last Revised: 19 Jul 2019
George Washington University - School of Business, Beihang University (BUAA) and University of Washington - Michael G. Foster School of Business

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disconfirmation, online reviews, rating bias, user-generated content, word of mouth, learning models, hierarchical Bayes, Bayesian estimation