Cuong Nguyen

Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City

Dr.

12 Nguyen Van Bao Street, Ward 4

Go Vap Distric

Vietnam

SCHOLARLY PAPERS

35

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Top 2,232

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26,622

SSRN CITATIONS

14

CROSSREF CITATIONS

0

Ideas:
“  Entrepreneurship, Marketing, Human Resource Management, Training and Development, Innovation.  ”

Scholarly Papers (35)

The Impact of Training and Development, Job Satisfaction and Job Performance on Young Employee Retention

Number of pages: 14 Posted: 18 Nov 2021
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 7,208 (1,837)
Citation 5

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Training and Development, Job Satisfaction, Job Performance, Young Employee Retention

The Impact of Training and Development, Job Satisfaction and Job Performance on Young Employee Retention

Number of pages: 16 Posted: 03 Nov 2021
Cuong Nguyen and An Duong
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City and University of Greenwich
Downloads 463 (115,657)
Citation 1

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Training and Development, Job Satisfaction, Job Performance, Young Employee Retention

2.
Downloads 4,419 (4,285)

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Đại sứ thương hiệu, người nổi tiếng, ý định mua, sự thu hút, sự tin cậy, chuyên môn, sự quen thuộc, sự phù hợp của người nổi tiếng với thương hiệu/sản phẩm, các thông tin tiêu cực

A study of factors affecting brand awareness in the context of viral marketing in Vietnam.

Number of pages: 11 Posted: 18 Nov 2021
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 2,265 (12,387)
Citation 3

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Brand awareness, Viral marketing, Social media, Message, Attractiveness. Spread, Credibility, Entertainment, Influencer, Vietnam.

A Study of Factors Affecting Brand Awareness in the Context of Viral Marketing in Vietnam

Number of pages: 10 Posted: 03 Nov 2021
Cuong Nguyen and Danh Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City and Industrial University of Ho Chi Minh City
Downloads 1,162 (34,308)
Citation 1

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Brand awareness, Viral marketing, Social media, Message, Attractiveness. Spread, Credibility, Entertainment, Influencer, Vietnam

4.

The Determinants of Customer Satisfaction in Fast Food Industry: The Case Study of KFC Viet Nam

Number of pages: 8 Posted: 18 Aug 2021
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 2,488 (10,835)

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customer satisfaction, KFC, ambiance, price, service quality, food quality

5.

The Determinants of Consumer's Intention to Use E-wallet: The Case Study of MoMo in Vietnam

International Journal of Advanced Science and Technology, Vol. 29, No. 3, (2020), pp. 14284 - 14293
Number of pages: 10 Posted: 27 Dec 2021
Cuong Nguyen, Trang Nguyen and Thao Tran
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City, Industrial University Of HoChiMinh City and Industrial University Of HoChiMinh City
Downloads 1,347 (28,092)

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MoMo, e-wallet, electronic payment, perception of use efficiency, awareness of easy-to-use, social impact, perceived reliability and perceived cost.

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Hành vi mua ngẫu hứng, cảm nhận tức thì, tính ngẫu hứng, siêu thị Emart

7.

The Effects of Perceived Risks on Food Purchase Intention: The Case Study of Online Shopping Channels during COVID-19 Pandemic in Vietnam.

Journal of Distribution Science 19-9 (2021) 19-27
Number of pages: 9 Posted: 20 Sep 2021
Cuong Nguyen, Doan Tran, Anh Nguyen and Nhan Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City, Industrial University of Ho Chi Minh City, Industrial University of Ho Chi Minh City and FPT University
Downloads 1,156 (35,091)

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Perceived Risks, Food, Purchase Intention, Online Shopping Channels, COVID-19 Pandemic, Vietnam

8.

Online Shopping in an Emerging Market: The Critical Factors Affecting Customer Purchase Intention in Vietnam

Journal of Economics and Management Sciences; Vol. 2, No. 2; 2019
Number of pages: 11 Posted: 17 Sep 2021
Toan Do, Thanh Nguyen and Cuong Nguyen
University of Greenwich, University of Greenwich and Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 1,116 (36,892)
Citation 2

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consumer intention, online shopping, emerging markets, internet shopping intention, b2c online shopping

9.

Factors Affecting the Decision to Shop Online Via E-Commerce Platforms in Vietnam

Journal of Science and Technology, Vol.37, 2019
Number of pages: 11 Posted: 17 Sep 2021
Cuong Nguyen and Toan Do
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City and University of Greenwich
Downloads 822 (56,572)
Citation 2

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Internet Shopping Decision, E-commerce platforms, C-TAM-TPB model, Vietnamese consumers

10.

NHÂN TỐ TÁC ĐỘNG ĐẾN Ý ĐỊNH SỬ DỤNG DỊCH VỤ MOBILE BANKING CỦA KHÁCH HÀNG TẠI NGÂN HÀNG TMCP SÀI GÒN (SCB) (The Factors Affecting Customer’s Intention To Use Mobile Banking of Saigon Commercial Bank (SCB))

Tạp chí Khoa học Công nghệ và Thực phẩm 21 (3) (2021) 100-114.
Number of pages: 15 Posted: 25 Feb 2022 Last Revised: 02 Mar 2022
Thao Tran, Cuong Nguyen and Nhung Le Thi
Industrial University Of HoChiMinh City, Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City and Industrial University Of HoChiMinh City
Downloads 623 (81,086)

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Mobile banking, ngân hàng SCB, ý định sử dụng. SCB Bank, intention to use.

11.

The Determinants of Customer Loyalty: The Case Study of Saigon Co.op Supermarkets in Vietnam

Journal of Distribution Science 19-5 (2021) 61-68
Number of pages: 8 Posted: 17 Sep 2021
Cuong Nguyen and Ngan Pham
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City and University of Greenwich
Downloads 460 (117,811)
Citation 1

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Distribution Science, Customer Loyalty, Brand Image, Product Quality, Price Strategy, Service Quality

12.

MỐI QUAN HỆ GIỮA ÂM NHẠC TẠI ĐIỂM BÁN ĐẾN HÀNH VI MUA SẮM NGẪU HỨNG CỦA KHÁCH HÀNG TRẺ TẠI THÀNH PHỐ HỒ CHÍ MINH (The Relationship between the Music at the Point of Sales to the Impulse Shopping Behaviors of Young Customers in Ho Chi Minh City)

Hội nghị Khoa học trẻ lần 4 năm 2022 (YSC2022) – IUH Ngày 14/10/2022 ISBN: 978-604-920-154-7
Number of pages: 15 Posted: 07 Feb 2023
Huỳnh Ngọc Bảo Châu and Cuong Nguyen
Industrial University of Ho Chi Minh City and Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 389 (143,028)

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hành vi mua sắm ngẫu hứng, âm nhạc tại điểm bán, khách hàng trẻ, cảm xúc, CFA, AMOS.

13.

The Study Abroad Trends in the UK from Developing Countries: The Comparison between Vietnamese Students and Others

Number of pages: 14 Posted: 03 Nov 2021
Toan Do and Cuong Nguyen
Northumbria University and Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 248 (229,698)

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Pull and push factors in marketing, marketing education, international higher education, destination attraction, British university.

14.

Ý ĐỊNH NGHỈ VIỆC: VAI TRÒ CỦA LÃNH ĐẠO TRÁCH NHIỆM VÀ MÔI TRƯỜNG ĐẠO ĐỨC. (Turnover Intention: The Role of Responsible Leadership and Ethical Climate)

Number of pages: 12 Posted: 20 Apr 2022
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 229 (248,067)

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Lãnh đạo có trách nhiệm, Môi trường đạo đức, Ý định nghỉ việc, PLS-SEM

15.

What Determines the Online Shopping Intention of Vietnamese Consumers?

East Asian Journal of Business Economics, Vol.10 No.2, pp.19-30, Vol.10 No.2, 2022
Number of pages: 12 Posted: 04 Aug 2022
Cuong Nguyen and Linh Phan Chung
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City and University of Greenwich, Business School
Downloads 150 (361,232)

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Behavioural Intention; Attitude towards online shopping e-commerce; Perceived Benefits; Perceived Risks Reduction; Trust; Subjective Norms

16.

Factors Influencing Entrepreneurial Intention of Vietnamese Women.

Number of pages: 16 Posted: 18 Nov 2021
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 143 (375,327)

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Entrepreneurial Intention, Entrepreneurship, Start-up, Vietnamese Women.

17.

Assessing the Determinants of Customer Satisfaction in Major Supermarkets in Vietnam

Journal of Economics and Management Sciences; Vol. 1, No. 1; 2018
Number of pages: 8 Posted: 17 Sep 2021
Cuong Nguyen, Truc Doan and Duy Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City, FPT University and FPT University
Downloads 141 (379,510)
Citation 1

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customer satisfaction, supermarkets, Vietnam, SERVQUAL, Exploratory Factor Analysis

18.

The Determinants of the Choices of Payment Methods for Goods and Services Transaction in Vietnam

International Journal of Applied Science; Vol. 1, No. 2; 2018
Number of pages: 9 Posted: 17 Sep 2021
Cuong Nguyen, Dung Dinh and Thanh Doan
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City, FPT University and FPT University
Downloads 104 (477,280)
Citation 1

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payment methods, Theory of Reasoned Action, payment for products and services, Vietnam

19.

Agritourism and the Sustainable Development in the Mekong Delta of Vietnam

International Symposium on Sustainable Development In Transition Economies (ISSDTE 2022)
Number of pages: 21 Posted: 26 Jan 2023
Cuong Nguyen and Tran Cam Binh
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City and RMIT University Vietnam
Downloads 96 (503,532)

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agritourism, rural tourism, sustainable development, Mekong delta, Vietnam

20.

The Antecedents and Determinants of Entrepreneurial Intention among Business Students in Vietnam

Next Generation Entrepreneurship 2021
Number of pages: 17 Posted: 17 Nov 2021
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 94 (510,453)

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entrepreneurial intention, antecedents, determinants, business students, Vietnam

21.

Demographic Factors, Family Background and Prior Self-employment on Entrepreneurial Intention-Vietnamese Business Students are Different: Why?

Number of pages: 17 Posted: 18 Aug 2021
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 59 (662,931)
Citation 4

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Entrepreneurial intention, Gender, Age, Education level, Prior experience in self-employment, Parent, Self-employed, Immigrant

22.

Factors that Motivate Young People’s Intention to Undergo Cosmetic Surgery in Vietnam

Nguyen, C. Q., Tran, P., & Nguyen, M. (2020). Factors that motivate young people’s intention to undergo cosmetic surgery in Vietnam. International Journal of Pharmaceutical and Healthcare Marketing.
Number of pages: 16 Posted: 24 Feb 2022
Cuong Nguyen, Minh Nguyen and Phuoc Tran
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City, w88clubz and Independent
Downloads 55 (685,128)

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Customer Intention, cosmetic surgery, theory of planned behavior, young people

23.

Entrepreneurial Intention In Vietnam: Same As Everywhere ?

Number of pages: 28 Posted: 03 Nov 2021 Last Revised: 29 Dec 2021
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 47 (734,320)
Citation 6

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24.

Panic Purchasing: Food Hoarding in a City under Lockdown during the COVID-19 Pandemic

Gadjah Mada International Journal of Business, Vol. 24, No. 3 (September-December 2022): 310-323
Number of pages: 14 Posted: 23 Dec 2022
Nhan Nguyen, Cuong Nguyen, Phat Khuu and Kha Nguyen
FPT University, Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City, HT Trading and Production Company Limited and Kantar Worldpanel
Downloads 41 (775,687)

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perceived scarcity, perceived susceptibility, perceived severity, cues to action, self-efficacy

25.

Using Partial Least Squares Structural Equation Modeling (PLS-SEM) to Assess the Effects of Entrepreneurial Education on Engineering Students’ Entrepreneurial Intention

Cuong Quoc Nguyen, Anh Minh Tu Nguyen & Long Ba Le (2022) Using partial least squares structural equation modeling (PLS-SEM) to assess the effects of entrepreneurial education on engineering students’ entrepreneurial intention, Cogent Education, 9:1, 2122330
Number of pages: 15 Posted: 21 Nov 2022
Cuong Nguyen, Anh Minh Tu Nguyen and Long Ba Le
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City, Industrial University of Ho Chi Minh City and Industrial University of Ho Chi Minh City
Downloads 35 (820,801)

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26.

Entrepreneurial Intention of International Business Students in Viet Nam: a Survey of the Country Joining the Trans-Pacific Partnership

Journal of Innovation and Entrepreneurship (2017) 6:7
Number of pages: 13 Posted: 17 Sep 2021
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City
Downloads 26 (898,203)
Citation 2

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Entrepreneurial intention, Ajzen’s planned behavior theory (TPB), International business students, Trans-Pacific Partnership (TPP)

27.

The Impact of Influencer Marketing on Gen Z’ Attitude Towards Cosmetic Brand

ICATSD 2022
Posted: 17 Jan 2023
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City

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Influencer Marketing, Attitude, Generation Z, Trustworthiness, Attractiveness, Expertise, Coincidence, Similarity

28.

Factors Influencing the Online Purchase Intention Via Instagram: the Empirical Study in Ho Chi Minh City

ICATSD 2022
Posted: 17 Jan 2023
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City

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online purchase intention, electronic word of mouth, perceived usefulness, perceived ease of use, Instagram, social media platform

29.

Relationship Between Influencer Marketing and Purchase Intention: Focusing on Vietnamese Gen Z Consumers

Independent Journal of Management & Production (IJM&P), v. 13, n. 2, March-April 2022
Posted: 29 Jul 2022
Cuong Nguyen, Tien Nguyen and Vinh Luu
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City, University of Greenwich and HUTECH University

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Influencer marketing, Gen Z’s purchase intention, social media, Vietnam

30.

Impacts of Corporate Social Responsibility on Brand Awareness In Vietnam

15th Neu-Kku International Conference Socio-Economic and Environmental Issues In Development 2022
Posted: 25 Jul 2022
Nhan Nguyen, Cuong Nguyen and Nguyen Ngoc Anh Tu
FPT University, Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City and University of Greenwich - University of Greenwich

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Corporate social responsibility (CSR), Customer's brand awareness, fast food industry, McDonald's

31.

Employee Retention: Do Training and Development, Job Satisfaction and Job Performance Matter?

The 4th International Conference on Business Ho Chi Minh City Open University, HCMC, Vietnam. 04 - 05 November 2021
Posted: 07 Jul 2022
Cuong Nguyen and An Duong
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City and University of Greenwich

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Vietnamese organisations, employee retention, training and development, job satisfaction, job performance

32.

Factors Affecting Employee Commitment of Office Staff in Ho Chi Minh City

Nguyen Quoc Cuong et al. HCMCOUJS-Economics and Business Administration, 12(1), 50-66 (2022)
Posted: 07 Jul 2022
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City, Industrial University Of HoChiMinh City and FPT University

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EFA; employee commitment; office staff; human resource development

33.

Organic Foods: What Are the Driving Factors of Purchase Intention?

IJICC 2020
Posted: 12 Nov 2021
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City

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Organic food, intention to purchase, planned behaviour theory, Vietnam

34.

Facebook's Advertising Influences on The Purchase Intention of Millennials Customers: The Evidence from Vietnam

International Journal of Science and Technology 2020
Posted: 03 Nov 2021
Cuong Nguyen and Nhan Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City and University of Greenwich

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Facebook advertising, Social media, Purchase intention, Vietnam

35.

A Qualitative Study of Factors That Influences Entrepreneurial Intentions Among Business Students and Small Business Owners

Journal of Asia Entrepreneurship and Sustainability Vol XIV, Iss 1, August 2018
Posted: 01 Oct 2021
Cuong Nguyen
Faculty of Commerce and Tourism of Industrial University of Ho Chi Minh City

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Other Papers (1)

Total Downloads: 0

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Ý định khởi nghiệp, thái độ đối với hành vi khởi nghiệp, kiểm soát nhận thức hành vi, chuẩn mực chủ quan, giáo dục khởi nghiệp, sinh viên kỹ thuật, PLS-SEM.