Zahra Ghorbani

Alzahra University

Vanak

Tehran, 1993891176

Iran

  • Alzahra University

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Trends and patterns in digital marketing research: Bibliometric analysis

Journal of Marketing Analytics, https://doi.org/10.1057/s41270-021-00116-9
Number of pages: 28 Posted: 16 Aug 2021
Zahra Ghorbani, Sanaz Kargaran, Ali Saberi, Manijeh Haghighinasab, Seyedh Mahboobeh Jamali and Nader Ale Ebrahim
Alzahra University, Alzahra University, University of Tehran, affiliation not provided to SSRN, Universiti Sains Malaysia (USM) - School of Educational Studies and Research and Technology Department, Alzahra University, Vanak, Tehran, Iran, Postcode: 19938 93973
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Digital marketing, Electronic commerce marketing, Search engine marketing, VoSviewer, Bibliometric