Monira Minto

Delhi School of Business

VIPS - Technical Campus

AU Block, Outer Ring Road

Delhi, 110034

India

  • Delhi School of Business

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

Impact of Augmented Reality on Website Quality and Purchase Intention

Mittal, M., Minto, M., & Gupta, S. (2021). Impact of Augmented Reality on Website Quality and Purchase Intention. In The 5th Advances in Management and Innovation Conference. Cardiff Metropolitan University, UK.
Number of pages: 7 Posted: 17 Aug 2021
Mitali Mittal, Monira Minto and Sharad Gupta
Delhi School of Business, Delhi School of Business and Cardiff Metropolitan University - Cardiff School of Management
Downloads 401 (159,297)

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Marketing, Human Computer Interaction, Web Design, Augmented Reality, Purchase Intention

2.

Impact of Integration of Augmented Reality on Website Quality, Trust and Brand Recall

Mittal, M., Minto, M., & Gupta, S. (2021). Impact of Integration of Augmented Reality on Website Quality, Trust and Brand Recall. In Edited book of extended abstracts of 16th SIMSR Global Marketing Conference: Conscious Consumerism and Marketing. 403-407.
Number of pages: 7 Posted: 23 Aug 2021
Mitali Mittal, Monira Minto and Sharad Gupta
Delhi School of Business, Delhi School of Business and Cardiff Metropolitan University - Cardiff School of Management
Downloads 317 (206,309)

Abstract:

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Website Quality, Augmented Reality, Online Purchase Intention, E-commerce, Brand Recall