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Uma Vakadae Ramkumar

CHRIST (Deemed to be University)

Department of Physics and Electronics

Dharmaram

Bangalore, South Bangalore 560029

India

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Organisational Agility and 7Ps of the Marketing Mix for the Post-COVID-19 Period: A Case Study of the Indian Informal Food Sector

Uma Vakadae Ramkumar, Manivannan Anand Shankar Raja, Joseph Varghese Kureethara. "Organisational Agility and 7Ps of the marketing mix for the post-COVID-19 period: A case study of the Indian informal food sector". Journal of Contemporary Issues in Business and Government, 27, 5, 2021, 1325-1339.
Number of pages: 14 Posted: 16 Aug 2021
Uma Vakadae Ramkumar, Manivannan Anand Shankar Raja and Joseph Varghese Kureethara
CHRIST (Deemed to be University), CHRIST (Deemed to be University) and CHRIST (Deemed to be University)
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Informal food sector, Organisational agility, Marketing mix elements, COVID-19