Karien Oude Wolbers

Online Marketing Specialist for Online Koplopers

Van Ostadestraat 114, 1072TC Amsterdam

The Netherlands

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Scholarly Papers (1)

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Silence Is Silver, but Speech Is Golden: Intelligent Voice Assistants (IVAs) and Their Impact on a Brand’s Customer Decision Journey with a Special Focus on Trust and Convenience – A Qualitative Consumer Analysis in the Netherlands

The IUP Journal of Brand Management, Vol. XVIII, No. 1, March 2021, pp. 7-31
Posted: 07 Sep 2021
Nadine Walter and Karien Oude Wolbers
Pforzheim University of Applied Sciences and Online Marketing Specialist for Online Koplopers

Abstract:

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