Fangzhou Sun

JD.com American Technologies Corporation

United States

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Scholarly Papers (1)

1.

Automated Bidding and Budget Optimization for Performance Advertising Campaigns

Number of pages: 42 Posted: 31 Aug 2021 Last Revised: 01 Sep 2021
JD.com American Technologies Corporation, JD.com American Technologies Corporation, JD.com American Technologies Corporation, LinkedIn, Stanford University - Graduate School of Business and affiliation not provided to SSRN
Downloads 470 (85,891)

Abstract:

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Online advertising, performance advertising, automated bidding, real-time bidding, budget allocation, multi touch attribution, e-commerce, randomized controlled trials