Wei Zhou

LinkedIn

Mountain View, CA

United States

SCHOLARLY PAPERS

2

DOWNLOADS

904

SSRN CITATIONS

3

CROSSREF CITATIONS

3

Scholarly Papers (2)

1.

Automated Bidding and Budget Optimization for Performance Advertising Campaigns

Number of pages: 42 Posted: 31 Aug 2021 Last Revised: 01 Sep 2021
JD.com American Technologies Corporation, JD.com American Technologies Corporation, JD.com American Technologies Corporation, LinkedIn, Stanford University - Graduate School of Business and affiliation not provided to SSRN
Downloads 470 (85,891)

Abstract:

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Online advertising, performance advertising, automated bidding, real-time bidding, budget allocation, multi touch attribution, e-commerce, randomized controlled trials

2.

JD.com: Transaction Level Data for the 2020 MSOM Data Driven Research Challenge

Number of pages: 18 Posted: 23 Jan 2020 Last Revised: 11 Sep 2021
University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR), University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area, JD.com American Technologies Corporation, Massachusetts Institute of Technology (MIT) - Operations Research Center and LinkedIn
Downloads 434 (93,709)
Citation 5

Abstract:

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E-Commerce, Transactional Data, MSOM Society, Data Driven Research