Yongqin Lei

Ivey Business School, Western University

PhD student

London, Ontario

Canada

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Scholarly Papers (1)

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Triple Uncertainties: Credence Goods, Deceptive Counterfeits, and Fake Product Reviews

Posted: 01 Oct 2021
Yongqin Lei, Hubert Pun and Fredrik Odegaard
Ivey Business School, Western University, Ivey Business School and Ivey Business School, Western University

Abstract:

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credence goods, deceptive counterfeit, fake product reviews, online platform, product badges