Zhong Wen

New York University (NYU) - Department of Information, Operations, and Management Sciences

44 West Fourth Street

New York, NY 10012

United States

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Scholarly Papers (1)

Finite Brand Loyalty and Equilibrium Price Promotions

Number of pages: 42 Posted: 12 Oct 2005
Bing Jing and Zhong Wen
New York University (NYU) - Department of Information, Operations, and Management Sciences and New York University (NYU) - Department of Information, Operations, and Management Sciences
Downloads 501 (56,089)

Abstract:

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Price promotions, Brand loyalty, Private labels

Finite Brand Loyalty and Equilibrium Price Promotions

NYU Working Paper No. 2451/14111
Number of pages: 42 Posted: 09 Oct 2008
Bing Jing and Zhong Wen
New York University (NYU) - Department of Information, Operations, and Management Sciences and New York University (NYU) - Department of Information, Operations, and Management Sciences
Downloads 98 (276,844)

Abstract:

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Price promotions, Brand loyalty, Private labels