Botao Yang

California State University, Long Beach - College of Business Administration

1250 Bellflower Blvd.

Long Beach, CA 90840

United States

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Scholarly Papers (1)

1.

Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools

forthcoming at Marketing Science
Number of pages: 61 Posted: 16 Sep 2021
Botao Yang, Sha Yang and Shantanu Dutta
California State University, Long Beach - College of Business Administration, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 14 (693,263)

Abstract:

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B2B Marketing, E-commerce, Marketing Tools, Competition, Cognitive Hierarchy, Sales Response Parameters