Billy Sung

Curtin University

Kent Street

Bentley

Perth, WA WA 6102

Australia

  • Curtin University

SCHOLARLY PAPERS

3

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20

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Scholarly Papers (3)

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1.

Effects of Luxury Brand Attachment and Perceived Envy on Schadenfreude: Does Need for Uniqueness Moderate?

Shimul, A.S., Sung, B. and Phau, I. (2021), "Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?", Journal of Consumer Marketing, Vol. 38 No. 6, pp. 709-720. https://doi.org/10.1108/JCM-09-2020-4125
Number of pages: 19 Posted: 29 Oct 2021 Last Revised: 01 Nov 2021
Anwar Sadat Shimul, Billy Sung and Ian Phau
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University and Curtin University
Downloads 20 (702,672)

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Luxury brand attachment, Perceived Envy, Schadenfreude, Need for uniqueness, private and public consumption.

2.

Proud Volunteers: The Role of Self- and Vicarious-Pride in Promoting Volunteering

Marketing Letters, 29(4), 501-519. doi:10.1007/s11002-018-9472-7, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Felix Septianto, Billy Sung, Yuri Seo and Nursafwah Tugiman
The University of Auckland, Curtin University, University of Auckland Business School and Universiti Utara Malaysia

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Pride, Vicarious, Volunteering, Mindset

3.

Authenticity and Exclusivity Appeals in Luxury Advertising: The Role of Promotion and Prevention Pride

European Journal of Marketing, Vol. 54 No. 6, pp. 1305-1323. https://doi.org/10.1108/EJM-10-2018-0690, The University of Auckland Business School Research Paper Series
Posted: 07 Dec 2021
Felix Septianto, Yuri Seo, Billy Sung and Fang Zhao
The University of Auckland, University of Auckland Business School, Curtin University and Jilin University

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Authenticity, Prevention focus, Promotion focus, Pride, Luxury advertising, Exclusivity