Sumit Malik

IE Business School, IE University, Spain

Calle Maria de Molina 12

Madrid, Madrid 28006

Spain

http://https://www.linkedin.com/in/sumitmalik1/

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Scholarly Papers (1)

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Hand Movement Speed in Advertising Elicits Gender Stereotypes and Consumer Responses

Psychology & Marketing
Number of pages: 15 Posted: 18 Nov 2021
Sumit Malik, Eda Sayin and Eda Sayin
IE Business School, IE University, Spain and Koc UniversityIE Business School
Downloads 4 (773,539)

Abstract:

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advertising, implicit associations, gender stereotypes, hand movement speed, observed haptic experiences, online marketing, social identity theory