Tami Kim

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

3

DOWNLOADS

3

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Andrew Yang: A New Way Marketing Campaign

Darden Case No. UVA-M-1018
Number of pages: 25 Posted: 02 Dec 2021 Last Revised: 04 Dec 2021
Tami Kim and Gerry Yemen
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (892,835)
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Abstract:

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digital marketing, brand awareness, consumer marketing, brand positioning, disruptive innovation, customer experience, omnichannel marketing

2.

Customer Journey Map

Darden Case No. UVA-M-1012
Number of pages: 6 Posted: 22 Oct 2021
Rajkumar Venkatesan and Tami Kim
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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customer journey, online shopping, paid search, keywords

3.

Customer Insights

Darden Case No. UVA-M-1013
Number of pages: 4 Posted: 22 Oct 2021 Last Revised: 10 Nov 2021
Rajkumar Venkatesan and Tami Kim
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (892,835)
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Abstract:

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Google Trends, segmentation, targeting, paid search, competition, keywords, branding