Anita McClough

InMoment

10355 South Jordan Gateway

South Jordan, UT 84095

United States

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When Appealing to Agency Backfires: Evidence from a Multinational Field Experiment and the Lab

Number of pages: 65 Posted: 25 Oct 2021
Joseph Reiff, Hengchen Dai, Jana Gallus, Anita McClough, Steve Eitniear, Michelle Slick and Charlotte Blank
University of California, Los Angeles (UCLA) - Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management, UCLA Anderson, InMoment, InMoment, affiliation not provided to SSRN and Maritz Holdings Inc.
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Abstract:

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persuasion, customer feedback, agency, trust, inauthenticity, multinational field experiment