Steve Eitniear

InMoment

10355 South Jordan Gateway

South Jordan, UT 84095

United States

SCHOLARLY PAPERS

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59

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Scholarly Papers (1)

1.

When Appealing to Agency Backfires: Evidence from a Multinational Field Experiment and the Lab

Number of pages: 65 Posted: 25 Oct 2021
University of California, Los Angeles (UCLA) - Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management, UCLA Anderson, InMoment, InMoment, affiliation not provided to SSRN and Maritz Holdings Inc.
Downloads 59 (476,606)

Abstract:

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persuasion, customer feedback, agency, trust, inauthenticity, multinational field experiment