Mohammad Ishmam Abedin Abedin

Independent

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Scholarly Papers (1)

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Celebrity Transgression and Consumers’ Forgiveness: Does Religiosity Matter?

Shimul, A.S., Barber, M. and Abedin, M.I. (2021), "Celebrity transgression and consumers’ forgiveness: does religiosity matter?", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-06-2020-0184
Number of pages: 27 Posted: 14 Dec 2021
Anwar Sadat Shimul, Matthew Barber and Mohammad Ishmam Abedin Abedin
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University and Independent
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Abstract:

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Religiosity, Apology, Forgiveness, Celebrity transgression, Brand attitude, Advertisement, Muslim consumers.