Eric Seufert

Mobile Dev Memo

United States

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Privacy-Centric Digital Advertising: Implications for Research

Number of pages: 13 Posted: 25 Oct 2021 Last Revised: 17 Mar 2022
Garrett Johnson, Julian Runge and Eric Seufert
Questrom School of Business, Duke University (Visiting Scholar) and Mobile Dev Memo
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Abstract:

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Privacy; digital advertising; advertising measurement; targeting