Lijun Ma

Shenzhen University - Department of Management Science

Assistant Professor

3688 Nanhai Road, Nanshan District

Shenzhen, Guangdong 518060

China

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Sell E-Readers or E-Books? A Competitive Perspective

Posted: 09 Jan 2011 Last Revised: 21 May 2015
Xiaoying Liang, Lijun Ma and Houmin Yan
City University of Hong Kong - Department of Management Sciences, Shenzhen University - Department of Management Science and The Chinese University of Hong Kong (CUHK) - Department of Systems Engineering & Engineering Management

Abstract:

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network effects, complements, customer characteristics, pricing, accessing