Olesya Borzdyko

Careem

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Should Firms Promote Public Health to their Customers? Evidence of Economic Impact from a Natural Experiment in Ridesharing During the COVID-19 Pandemic

INSEAD Working Paper No. 2021/62/MKT

Number of pages: 55 Posted: 10 Nov 2021 Last Revised: 03 Jul 2022

Vivek Choudhary, Zhaoyan Liu, Pavel Kireyev, Selim Turki, Olesya Borzdyko and Abderrahmane Boutaib

Nanyang Business School, Department of Analytics & Operations, NUS Business School, INSEAD, Careem, Careem and Careem

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