Besarta Veseli

affiliation not provided to SSRN

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Scholarly Papers (1)

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Retain Donors by Sharing Past Donation Use: Evidence from Red Cross Blood Donors

Number of pages: 42 Posted: 18 Nov 2021
Copenhagen Business School, University of Hamburg, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and affiliation not provided to SSRN
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Abstract:

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Field Experiments, Donor Management, Retention, Reactivation, Donation Appeals, Message Timing