Alladi Venkatesh

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

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CITATIONS
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16

Scholarly Papers (2)

1.

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of Interactive Marketing, Vol. 24, pp. 111-120, 2010, Mays Business School Research Paper
Number of pages: 10 Posted: 17 May 2012
Texas A&M University - Mays Business School, affiliation not provided to SSRN, Florida State University and University of California, Davis
Downloads 905 (24,908)

Abstract:

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Mobile marketing, Retailing, Interactivity, Wireless, Strategy, Marketing communications

2.

Design Orientation: A Grounded Theory Analysis of Design Thinking and Action

Boston U. School of Management Research Paper No. 2012-20
Number of pages: 22 Posted: 23 Aug 2012 Last Revised: 01 Jul 2014
affiliation not provided to SSRN, affiliation not provided to SSRN, Boston University and affiliation not provided to SSRN
Downloads 279 (108,409)

Abstract:

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Design thinking, Swedish design, aesthetics of design, design orientation, innovative design