Ricarda Schauerte

University of Münster

Universitätsstraße 14-16

Münster, 48143

Germany

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Scholarly Papers (1)

1.

Hurray for Hollywood? How Media Conglomerates’ New Partial Disintermediation Strategy Shapes Consumers’ Use of Streaming and Television

Number of pages: 46 Posted: 04 Feb 2022
Nico Wiegand, Ricarda Schauerte and Thorsten Hennig-Thurau
VU Amsterdam, University of Münster and University of Muenster
Downloads 118 (351,386)

Abstract:

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Entertainment marketing, consumer viewing behavior, subscription streaming, difference-in-differences, Bayesian analysis