Furong Qian

School of Management, University of Science and Technology of China

Hefei, Anhui

China

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Market Knowledge Competence and NPD Success: The Mediating Role of Innovation Pioneering Strategy

Posted: 29 Nov 2021

Qiong Chen, Furong Qian and Wenli Xiao

Southwestern University of Finance and Economics, School of Management, University of Science and Technology of China and School of Business, University of San Diego

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