Jakob Müllner

Vienna University of Economics and Business - Institute for International Business

Welthandelsplatz 1

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Vienna, 1020

Austria

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Let me Google that for you: Capturing globalization using Google Trends

Number of pages: 81 Posted: 23 Nov 2021
Harald Puhr and Jakob Müllner
University of Innsbruck - Faculty of Business and Management and Vienna University of Economics and Business - Institute for International Business
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Abstract:

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Measuring Internationalization, Google Trends, Degree of Internationalization, Volume of Internationalization, Firm Internationalization